Brand Tone

Supportive, calming, empowering, friendly, relatable, and inspirational.

Brand Values

• •Natural Relief
• •Empowerment
• •Mindfulness and Presence
• •Community
• •Science-Backed Approach

Best Practices

• •Lead with Empathy: Always start from a place of understanding. Use phrases like "We get it," "Your journey matters," and "Feel like yourself again" to connect with the customer's emotional state.
• •Focus on "Freedom From": Frame the copy around the positive outcome. Instead of just "stops nausea," use empowering language like "unleash your travel plans," "reclaim your mornings," or "live without limits."
• •Use Supportive & Calming Language: Incorporate words like "gentle," "calm," "balance," "soothe," and "harmony" to reinforce the brand's calming nature.
• •Highlight Style and Discretion: Consistently mention that the band is "stylish," "beautiful," and "discreet." This is a key differentiator from competitors and a major selling point for customers who value aesthetics.
• •Balance Lifestyle with Science: While the primary tone is aspirational, ground the claims in credibility. Briefly mention "clinically proven," "acupressure," and "science-backed" to build trust without overwhelming the reader with technical details.

Social Perception

Largely positive. Seen as a stylish, effective, and trustworthy alternative to traditional remedies, particularly for morning sickness and travel. Perceived as a "life-saver" and a high-quality, reliable solution.

Copy Examples

• •Your Adventure. Uninterrupted. Don't let nausea dictate your journey. The Bodhi Band is your stylish, all-natural companion for every flight, road trip, and sea voyage. Feel the freedom of travel, not the motion.
• •Embrace the Glow, Not the Nausea. This beautiful journey is yours to enjoy. Our drug-free acupressure band offers gentle, effective relief from morning sickness, so you can focus on the miracle of the moment.
• •Find Your Center, Anytime. Life comes with its ups and downs. For moments of unease, the Bodhi Band is your discreet tool for instant calm. A simple, on-the-go solution rooted in the science of acupressure.
• •Relief is on Your Wrist. No pills, no side effects, no interruptions. Just fast-acting, stylish relief from nausea when you need it most. The Bodhi Band puts you back in control of your day.
• •More Than Relief. A Monthly Ritual for Happiness. Join the Bodhi Band subscription to not only conquer nausea but to unlock your best self. Receive a new mantra bracelet and science-based guidance each month to help you live a more fulfilled, joyful life.