Brand Tone

passionate, technical, and community-centric

Brand Values

• •Quality & Precision
• •Performance
• •Innovation
• •Authenticity

Best Practices

• •Lead with Passion, Support with Tech
• •Use the "We" Pronoun
• •Show, Don't Just Tell
• •Engage and Amplify Your Community
• •Be Consistent with Quality Cues

Social Perception

reputable and specialized provider of high-quality performance parts

Copy Examples

• •Unleash the full potential of your E36. Our Full Angle Kit isn't just a part; it's the key to unlocking sharper, more aggressive lines on the track. Engineered in-house and tested on our own builds, because we demand the same precision you do. Ready to transform your drive? Tap to shop. #BODEngineering #E36 #DriftLife #MadeInUSA #BMWPerformance
• •Stop compromising on your build. Our dual caliper brackets for the E36/E46 are engineered for perfect fitment and uncompromising performance. CNC machined in the USA for the enthusiast who refuses to cut corners. Elevate your braking setup. Learn more at bodengineering.com.
• •We're not just engineers; we're enthusiasts. Every part that leaves our facility was born from a passion for pushing limits on the track and on the street. At BOD Engineering, we design, manufacture, and abuse our own products to ensure they deliver the performance and quality your build deserves. It's not just business—it's personal.
• •You asked, and we engineered. Introducing the new BOD Engineering Short Shifter for the BMW E46. Experience crisp, mechanical shifts with a component built with passion, right here in the USA. We obsessed over every detail so you can focus on the drive. Limited first run available now.
• •Your builds inspire us. The BOD Engineering community is what drives us forward. Tag us with #BODEngineering for a chance to be featured. Here's to building, tuning, and driving together.