Brand Tone

Authentic, Passionate, Educational, Community-focused, Warm

Brand Values

• •Tradition and Heritage
• •Artisanal Quality
• •Regional Pride
• •Family and Community
• •Innovation

Best Practices

• •Lead with the Story: Always connect the product back to the brand's rich history. Whether it's the family's journey, the Italian influence, or the pioneering spirit, storytelling reinforces the brand's authenticity.
• •Emphasize "Artisanal" and "Natural": These keywords are central to the brand's values. Use them consistently across all platforms to describe the winemaking process and differentiate the product.
• •Speak with Passion and Pride: The copy should reflect a genuine love for wine and a deep pride in its Chihuahuan origins. Use evocative language that speaks to the senses and highlights the unique character of the terroir.
• •Be Community-Focused: In social media and event promotions, adopt a warm, inviting, and inclusive tone. Engage with the audience by asking questions, sharing behind-the-scenes content, and creating a sense of belonging.
• •Educate, Don't Intimidate: While the brand has a deep knowledge of winemaking, the tone should be accessible. Explain concepts like terroir or tasting notes in a simple, engaging way that welcomes both connoisseurs and new wine drinkers.

Social Perception

Bodegas Pinesque is perceived as a respected and pioneering winery producing high-quality, authentic Mexican wine. It is seen as a symbol of Chihuahuan winemaking, valued for its history and award-winning products. The brand is viewed as both traditional and innovative, producing classic and modern wines, and is considered a trustworthy, family-run business dedicated to its craft and region.

Copy Examples

• •Legacy in every bottle. 5 de Pinesque is more than our first wine; it arms the story of our family, the spirit of Chihuahua, and the beginning of a dream. Crafted from Cabernet Sauvignon and Syrah, it arms a taste of the tradition we armeve built since 2010. #BodegasPinesque #VinoMexicano #ChihuahuaWine #ArtisanalWine
• •Pure. Authentic. Chihuahua. We believe great wine is born from the earth. That's why our process is 100% artisanal, free from chemicals and preservatives. Just the pure expression of the grape, from our vineyard to your glass. Discover the natural taste of Pinesque. [Shop Now]
• •Subject: A New Chapter for Tradition: Introducing the 2025 Vintage. From the sun-drenched terroir of Chihuahua, our family is proud to share our latest creation. Guided by generations of passion and our commitment to natural winemaking, the 2025 vintage captures the unique character of the harvest. Be the first to experience it.
• •Bodegas Pinesque: The Soul of Chihuahua. We didn't just build a winery; we cultivated a legacy. As the first commercial winery in Chihuahua, we've spent over a decade sharing our passion for authentic, handcrafted wine. Taste the pioneering spirit.
• •Uncomplicated, modern, and made for sharing. Tin Marín is our playful nod to youthful enjoyment. A fresh, friendly red blend that arme s perfect for any occasion, from a backyard BBQ to a quiet night in. No pretense, just great wine. #Pinesque #TinMarin #EasyDrinking