Brand Tone

Elegant and Sophisticated, Authentic and Respectful, Adventurous and Aspirational, Passionate and Visionary

Brand Values

• •Respect
• •Authenticity/Terroir Expression
• •Sustainability and Conservation
• •Quality and Excellence
• •Heritage and Pioneering Spirit
• •Holistic Experience
• •Social Responsibility

Best Practices

• •Emphasize Heritage and Authenticity: Always weave in the winery's long history (since 1831) and its pioneering role in high-altitude winemaking to reinforce tradition and genuine craftsmanship.
• •Use Evocative and Sensory Language: Describe the wines, the landscape, and the experience using rich, descriptive words that appeal to the senses and convey elegance, adventure, and the unique character of the high-altitude terroir. Refer to "intense aromas," "vibrant colors," "breathtaking beauty," "magical quietness."
• •Highlight Sustainability and Respect for Nature: Consistently mention the commitment to the environment, sustainable farming, and the unique natural conditions (altitude, sun, pure water) that contribute to the wine's quality.
• •Integrate the Holistic Experience: Don't just talk about the wine. Mention the art (James Turrell Museum), the estancia, the gastronomy, and the overall unique journey to Colomé to paint a picture of an exclusive and enriching destination.
• •Maintain an Elegant and Respectful Voice: Whether addressing customers, describing products, or telling the brand story, the language should remain sophisticated, respectful (of the land, people, tradition), and infused with a sense of passion and quiet confidence that reflects a luxury, high-quality brand. Avoid overly casual or colloquial language.

Social Perception

A producer of high-quality, unique wines, a prestigious and historic winery, a unique and breathtaking destination, committed to nature and sustainability, an emblem of Salta's high-altitude winemaking, exclusive and somewhat remote

Copy Examples

• •Altitude is an Attitude. Discover Colomé. Body: Journey to where the earth touches the sky and taste the essence of Argentina's oldest winery. Our high-altitude wines are a testament to a land respected, a vision pursued, and a legacy crafted since 1831. Experience the extraordinary.
• •Colomé: More Than Wine, A Legacy Uncorked. Body: Since 1831, we've pioneered high-altitude winemaking, cultivating exceptional grapes in the heart of the Calchaquí Valleys. Each bottle expresses the soul of our unique terroir, a harmonious blend of nature's power and generations of passion. Taste history, taste Colomé.
• •Where Art, Nature, and Wine Converge. Body: Escape to Bodega Colomé. Immerse yourself in breathtaking landscapes, experience the profound art of James Turrell, and indulge in wines born from the world's highest vineyards. An unforgettable journey for the senses awaits.
• •Sustainably Crafted, Authentically Colomé. Body: We believe in a profound respect for nature. Our vineyards thrive through sustainable practices, allowing the pure expression of our high-altitude terroir to shine in every glass. Discover the vibrant taste of wines made in harmony with the earth.
• •The Spirit of Salta, Bottled at 3,111 Meters. Body: From our Altura Máxima vineyard, one of the highest in the world, comes a wine of unparalleled intensity and elegance. Bodega Colomé invites you to explore the pioneering spirit and exceptional flavors of Argentina's extreme altitude viticulture.