Brand Tone

Professional, innovative, and solution-oriented. Technical yet accessible, educating and empowering. Inspirational and creative when showcasing design possibilities. Relational and encouraging in testimonials and training.

Brand Values

• •Quality and Durability
• •Innovation and Versatility
• •Cost-Effectiveness and Efficiency
• •Sustainability and Safety
• •Aesthetic Freedom

Best Practices

• •Lead with the Transformation: Always focus on the "before and after" benefit. Whether it's saving time, saving money, or achieving a new look, the core message is about positive change.
• •Balance "Innovative" with "Reliable": Use exciting, forward-thinking language ("revolutionary," "pioneering") but always ground it in tangible proof points like durability ("10+ year lifespan"), quality ("manufactured by Hyundai L&C"), and safety ("certified," "fire-rated").
• •Speak the Language of Your Audience: Tailor the copy. For designers, use words like "palette," "texture," and "aesthetic." For contractors, focus on "efficiency," "durability," and "cost-effectiveness." For homeowners, emphasize "easy," "clean," and "beautiful."
• •Emphasize the "Three E's": Every piece of copy should touch upon at least one of these core values: Elegance (high-end look), Efficiency (fast, clean installation), and Eco-Friendliness (safe and sustainable).
• •Use Visual Language: The product is highly visual. Use descriptive words that evoke texture and appearance—"rich woodgrain," "cool brushed metal," "dramatically veined marble." Encourage users to visualize the end result in their own spaces.

Social Perception

Highly positive, especially among interior design and construction professionals, seen as a high-quality, game-changing product. Praised for its transformative power, versatility, durability, and appearance. Recognized through industry awards and media features, adding to its credibility. Minimal critical views.

Copy Examples

• •Headline: Don't Just Design Spaces. Define Them. Body: Your vision shouldn't be limited by material cost or complexity. Bodaq Interior Film offers over 450 certified, durable finishes—from rare woodgrains to industrial concrete—that install in a fraction of the time. Transform any surface, conquer any curve, and deliver breathtaking results on time and on budget. Explore the Bodaq catalog and redefine what's possible.
• •Text Overlay: Dated to dazzling in one day. No demo, no dust. Caption: Skip the renovation chaos. Your dream kitchen is just a peel-and-stick away. Bodaq interior film is the durable, washable, and stunning secret to a high-end look without the high-end price tag. What would you transform first? #Bodaq #KitchenRenovation #DIYDecor #InteriorFilm #HomeUpgrade
• •Headline: The Future of Finishes is Here. Sub-headline: Experience the freedom to create with Hyundai's revolutionary architectural film. Durable, eco-friendly, and endlessly versatile.
• •Subject: Finish Jobs Faster & Increase Your Margins with Bodaq Body: Stop waiting on expensive materials and messy trades. With Bodaq Interior Film, you can offer clients stunning, high-end finishes for walls, cabinets, and doors with less downtime and waste. Our Class-A fire-rated, easy-to-install films are the perfect solution for commercial and residential projects where time and budget are critical. Become a certified installer and gain a competitive edge.
• •Headline: Refresh Your Look Without Closing Your Doors. Body: In the hospitality industry, downtime is lost revenue. Bodaq Interior Film allows for rapid, overnight transformations of lobbies, elevators, and rooms with zero dust or noise. Our durable, anti-bacterial, and easy-to-clean finishes ensure your space looks premium and stays hygienic, cycle after cycle. Upgrade your guest experience, not your construction schedule.