Brand Tone

passionate, inspiring, and authentic

Brand Values

• •Compassion
• •Sustainability
• •Quality
• •Integrity

Best Practices

• •Lead with Passion: Always communicate from a place of genuine passion for your mission. Let your enthusiasm for animal rights and sustainable fashion shine through in all of your content.
• •Inspire Action: Frame your messaging in a way that empowers your audience. Encourage them to join you in making a positive impact on the world.
• •Be Authentic: Share the story behind your brand and be transparent about your values and practices. This will help you build trust and connect with your audience on a deeper level.
• •Stay Positive: While the issues you're addressing are serious, maintain a positive and hopeful tone. Focus on the progress that's being made and the power of collective action to create change.
• •Engage with Your Community: Actively listen to and engage with your customers. Share their stories and testimonials to build a sense of community and social proof around your brand.

Social Perception

trustworthy and admirable brand

Copy Examples

• •More Than a Jacket. It's a Statement. Our VEGAGOOZ jackets are designed to keep you warm, stylish, and true to your values. Made with innovative, cruelty-free materials, they're proof that you don't have to compromise on compassion to look and feel your best.
• •Wear the Change You Want to See. Every BOÏDA purchase is a vote for a kinder, more sustainable world. Join us in our mission to make animal-free fashion the new standard.
• •The Future of Outerwear is Vegan. We're proud to be at the forefront of the vegan fashion movement. Our commitment to innovation and ethical sourcing means you can stay warm and comfortable without harming a single animal.
• •Feel Good, Inside and Out. When you choose BOÏDA, you're not just getting a high-quality jacket. You're joining a community of like-minded individuals who believe that fashion can be a force for good.
• •Compassion is Always in Fashion. Stay warm this winter with a jacket that's as kind as it is stylish. Our PETA-approved vegan outerwear is designed to protect you from the elements and protect animals from harm.