Brand Tone

Aspirational yet Accessible, Warm and Inviting, Elegant and Sophisticated, Mindful and Calm, Slightly Nurturing

Brand Values

• •Beauty and Aesthetics
• •Quality Craftsmanship
• •Comfort and Coziness (Hygge-inspired)
• •Mindful Living
• •Curation
• •Inspiration

Best Practices

• •Develop a Brand Voice Guide: Document key characteristics of your tone (e.g., warm, elegant, mindful), preferred vocabulary (e.g., "curated," "sanctuary," "artisanal" vs. "cheap," "trendy"), and things to avoid (e.g., overly casual slang, aggressive sales language).
• •Focus on "Feeling": Write copy that evokes the desired emotions associated with the brand – calm, inspiration, comfort, quiet joy. Use descriptive language that appeals to the senses.
• •Emphasize Story and Lifestyle: Instead of just listing product features, tell the story of how the product enhances life or contributes to a beautiful, mindful home. Connect products to the broader lifestyle BOCU promotes.
• •Maintain Visual and Textual Harmony: Ensure the copy complements the brand's visual identity. The elegant, calm visuals should be matched by equally refined and thoughtful text.
• •Review and Refine: Regularly review all customer-facing copy (website, social media, emails) to ensure it aligns with the established tone and values. Get feedback and be willing to adjust as the brand evolves.

Social Perception

Customers perceive BOCU Lifestyle as a source for stylish, high-quality home decor and lifestyle items. The brand is seen as having a distinct, appealing aesthetic – often described with words like "beautiful," "lovely," "chic," and "calm." There's an appreciation for the curated nature of their collection, suggesting customers trust their taste. The brand is associated with creating a comfortable, inviting, and aesthetically pleasing home environment.

Copy Examples

• •Wrap yourself in warmth. Our new collection of artisanal throws invites slow moments and cozy evenings. Discover textures that soothe and designs that speak to the soul. #BOCULifestyle #HyggeHome #TimelessComfort
• •Curating Beauty for Everyday Living. Explore BOCU Lifestyle – where timeless design meets mindful comfort. Create your sanctuary.
• •New Arrivals: Infuse Your Home with Calm & Character
• •At BOCU, we believe your home should be more than just a place; it should be a feeling. A haven of peace, a canvas for your story, and a space that truly nurtures. This season, we're exploring how small changes can make a profound impact on your daily well-being...
• •Elevate your everyday rituals. For a limited time, enjoy [discount/offer] on our handpicked selection of wellness essentials. Because taking care of yourself should always be beautiful. #BOCUWellness #MindfulLiving #SelfCare