Brand Tone

Empowering & Confident, Feminine & Stylish, Supportive & Inclusive, Direct & Informative, Trendy & Engaging, Celebratory

Brand Values

• •Empowerment
• •Quality & Functionality
• •Style & Fashion
• •Inclusivity
• •Self-Love & Body Positivity
• •Colombian Pride
• •Customer Happiness

Best Practices

• •Speak Directly to Your Audience with Empathy: Use "you" and "your" to create a personal connection. Understand their desires (to feel confident, stylish, comfortable) and address them positively.
• •Highlight Empowerment and Confidence: Consistently weave in messages that uplift and empower women. Focus on how the products make them *feel*, not just how they look. Phrases like "unleash your confidence," "feel powerful," "celebrate yourself" are key.
• •Emphasize Style and Versatility: Showcase how Bocali products fit into a fashionable lifestyle. Use descriptive language that evokes elegance, modernity, and adaptability for different occasions.
• •Maintain an Inclusive and Positive Voice: Ensure that copy is welcoming to women of all shapes and sizes, reinforcing the availability of plus sizes and promoting self-love. Avoid language that could be perceived as critical or exclusionary.
• •Be Authentic and Relatable, Especially on Social Media: While maintaining a focus on style and empowerment, don't be afraid to show the human side of the brand (like the TikTok office content). Use a friendly and approachable tone where appropriate, incorporating relevant hashtags and engaging questions.

Social Perception

Positive Engagement, Focus on Body Shaping, Fashion-Conscious, Relatable (on TikTok), Supportive of Women

Copy Examples

• •Headline: Feel Invincible. Our Control Bodysuits, Your Confidence. Body: Step out in style and embrace your power. Bocali bodysuits are designed in Colombia to sculpt, support, and celebrate your beautiful figure. Discover your perfect fit and unleash your inner goddess. #BocaliBabe #ConfidenceRedefined
• •Headline: One Bodysuit, Endless Styles. Effortlessly Chic. Body: From boardroom polish to weekend glam, our versatile bodysuits are your wardrobe's new best friend. Crafted for comfort and control, Bocali helps you express your unique style, every single day. How will you wear yours? #StyleYourWay #ColombianFashion
• •Headline: Love Your Curves. Celebrate Your Shape. Body: At Bocali, we believe every woman deserves to feel fabulous. Our bodysuits, available in One Size and Plus Size, are made with love in Colombia to smooth, shape, and highlight your natural beauty. It's time to love the skin you're in! #AmorPropio #BodyPositivity
• •Headline: The Secret to Effortless Elegance? It's Bocali. Body: Experience the magic of our abdomen-control bodysuits. Designed for a flawless silhouette and all-day comfort, you'll feel as amazing as you look. Elevate your everyday with Bocali. #HechoEnColombia #FashionSecret
• •Headline: More Than Just a Bodysuit. It's a Feeling. Body: It's the feeling of confidence, of empowerment, of loving your reflection. Our new collection is here to inspire you. Made with premium fabrics and an eye for style. Discover the Bocali feeling. #NewCollection #MujerEmpoderada