Brand Tone

Eco-conscious & Educational, Community-focused & Friendly, Passionate & Principled, Practical & Encouraging

Brand Values

• •Zero Waste
• •Organic Products
• •Local Sourcing & Short Circuits
• •Sustainability & Eco-responsibility
• •Community & Education
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Document Ô Bocal's specific tone (eco-conscious, friendly, passionate, practical), key vocabulary (e.g., "zero déchet," "vrac," "local," "bio"), and "do's and don'ts" for communication. Share this with anyone creating content.
• •Always Emphasize Core Values: Ensure that every piece of copy, whether a product description or a social media post, subtly or overtly reinforces one or more of the brand's core values (zero waste, organic, local, sustainability, community).
• •Speak the Language of Your Community: Continue using clear, accessible language. Since the community is in Nantes, using French is natural, but ensure clarity and warmth. When explaining concepts like "zero waste," make it approachable and not intimidating.
• •Show, Don't Just Tell: Instead of just saying "we support local," share stories about local producers (as they currently do). Instead of just saying "reduce waste," give practical, easy-to-implement tips. This makes the message more tangible and relatable.
• •Maintain Authenticity and Passion: Let the genuine commitment to a better, more sustainable way of consuming shine through. The founder's story is a strong asset; weaving in that passion and the "why" behind Ô Bocal will resonate with the audience.

Social Perception

Pioneering & Innovative, Authentic & Trustworthy, Helpful & Inspiring, High-Quality Products, Community Hub

Copy Examples

• •Instagram Post (New Product): Say hello to your new pantry staple! 👋 Our organic, locally sourced lentils are here, waiting to fill your reusable jars. Cooking delicious, waste-free meals has never been easier. Bring your container and let's fill it up! #OBocal #ZeroWasteLiving #Nantes #LocalFood #OrganicGoodness
• •Facebook Post (Workshop Announcement): Ready to dive deeper into the world of DIY cleaning products? 🌿 Join our workshop this Saturday at Ô Bocal and learn how to create effective, eco-friendly cleaners with simple ingredients. Let's make our homes and planet a little greener together! Link in bio for sign-ups. #ZeroWasteHome #DIYWorkshop #SustainableLiving #NantesCommunity #EcoFriendly
• •Website Banner (Highlighting Values): Ô Bocal: Your trusted partner for organic, local, and zero-waste shopping in Nantes. More than a store, it's a way of life.
• •Tweet (Engaging Question): What's your favorite zero-waste swap you've made recently? We love hearing your tips! Share below and let's inspire each other. 👇 #ZeroWasteTips #SustainableSwaps #OBocalCommunity #ReduceReuseRefill
• •Product Description Snippet (for an online store): Our delicious artisanal jam, made with love by [Local Producer Name] just a few kilometers from Nantes. Bring back the empty jar for your next refill and help us close the loop! Taste the local difference, without the waste. #SupportLocal #OrganicJam #ZeroWasteFood #OBocalFinds