Brand Tone

Artisanal & Passionate, Approachable & Welcoming, Quality-Conscious & Health-Aware, Modern & Vibrant

Brand Values

• •Quality
• •Authenticity/Craftsmanship
• •Health-Consciousness
• •Convenience without Compromise
• •Community

Best Practices

• •Emphasize "Artisan" and "Handcrafted": Consistently use language that highlights the skill, care, and traditional methods involved in making the pizzas (e.g., "72-hour sourdough," "wood-fired," "hand-stretched," "small-batch").
• •Spotlight Ingredient Quality & Sourcing: Regularly mention the high-quality, "clean" ingredients, such as Italian flour, San Marzano tomatoes, fresh mozzarella, and the absence of preservatives, sugar, and seed oils. If local sourcing is used for certain items, feature that too.
• •Maintain a Passionate yet Approachable Voice: Write with enthusiasm about the food and the craft, but keep the language clear, inviting, and friendly. Avoid overly technical jargon unless explaining a key benefit (like the digestibility of sourdough).
• •Bridge the Dine-In and At-Home Experience: Ensure copy speaks to both local customers visiting the restaurant and the national audience receiving shipped pizzas, highlighting convenience without sacrificing restaurant quality.
• •Be Transparent and Authentic: Share the "why" behind Bocado Pizza – Brian Lewis's philosophy on food, the commitment to quality for families, and the passion for creating a better pizza experience. Authenticity builds trust.

Social Perception

New & Evolving, Premium Quality, Popular & In-Demand (Local), Innovative, Trusted (by those familiar with Brian Lewis)

Copy Examples

• •Real Pizza, Real Ingredients. Shipped to Your Door. Forget what you know about frozen pizza. Bocado Pizza brings the artisan experience home. Our 72-hour sourdough crust, Italian-sourced toppings, and zero artificial anything. Taste the difference passion makes. Order online today! #BocadoAtHome #ArtisanPizzaDelivered
• •Atlanta's Favorite Slice is Going National! From our neighborhood pizzeria in Atlanta to your kitchen table. Bocado Pizza is handcrafted with locally sourced ingredients (when possible!) and a whole lotta love. Experience our signature wood-fired sourdough. #TasteOfAtlanta #BocadoPizza #SourdoughPerfection
• •Goodness Baked In. (No Sugar, No Seed Oils, No Regrets). We believe in pizza you can feel good about eating. That’s why our Bocado Pizzas are made with a 72-hour fermented sourdough crust, the freshest toppings, and absolutely no added sugar or seed oils. Pure, simple, delicious. Visit us in Sandy Springs or find your new favorite online! #CleanEatingPizza #BocadoValues #SimplyDelicious
• •Meet the Crust That Changes Everything. It takes 72 hours of patience to create our signature sourdough crust – the heart of every Bocado Pizza. Chewy, flavorful, and surprisingly light. Come try a fresh slice at Bocado Atlanta or get our handcrafted pizzas shipped nationwide. Your taste buds will thank you. #SourdoughRevolution #BocadoCraft #PerfectCrust
• •More Than Just Pizza. It's a Bocado Moment. Whether you’re sharing a pie with friends at our Sandy Springs spot or enjoying a cozy night in with our shipped pizzas, Bocado is about creating delicious moments. Quality ingredients, handcrafted care, and a taste of Atlanta in every bite. #BocadoMoments #CommunityAndPizza #WoodFiredGoodness