Brand Tone

Friendly and Approachable, Creative and Innovative, Educational and Helpful, Passionate, Playful/Humorous

Brand Values

• •Accessibility: Making plant ownership and care easy for everyone, especially those who don't consider themselves "green thumbs."
• •Creativity and Design: Offering unique, modern, and aesthetically pleasing plant-based products and decorations.
• •Quality: Providing high-quality plants, materials, and craftsmanship in their creations. The website guarantees "Products selected and prepared with care."
• •Knowledge Sharing and Empowerment: Educating customers through workshops and tutorials, enabling them to create and care for their own plant arrangements.
• •Customer Experience: Creating a welcoming and enjoyable atmosphere in their store and workshops.
• •Artisanal Craftsmanship: Highlighting that their creations are "artisanal" and made in Paris.

Best Practices

• •Embrace the "Friendly Expert" Persona: Always communicate with warmth and approachability, while confidently sharing your knowledge about plants and terrariums. Avoid overly technical jargon unless explained simply.
• •Keep it Creative and Inspiring: Use vivid and imaginative language when describing products and workshops. Highlight the beauty, design, and uniqueness of your offerings.
• •Be Genuinely Helpful and Educational: Focus on how your products and services make plant ownership easy and enjoyable. Provide clear, actionable advice and encourage participation.
• •Inject Playfulness and Relatability: Don't be afraid to use light humor or share the relatable aspects of plant care (like the founders' initial lack of a green thumb). This makes the brand more human and less intimidating.
• •Maintain Consistency Across All Channels: Ensure that the friendly, creative, and helpful tone is reflected in website copy, social media posts, email communications, workshop interactions, and even in-store signage. Create simple brand voice guidelines for all team members.

Social Perception

Positive and Welcoming, Innovative and Unique, Educational and Fun, Ideal for Urban Dwellers and Beginners, High-Quality Products

Copy Examples

• •Meet our latest green marvel! ✨This little world was handcrafted with love and the magic of sphagnum moss, making it super easy to care for – yes, even if you think you're a plant-killer! 😉 Swing by the boutique or tap to bring this slice of nature home. #bobylaplante #TerrariumLove #ParisianGreen #EasyCarePlants #UrbanJungle
• •Unleash your inner plant artist! 🌱 Join the Boby's for a fun, hands-on terrarium workshop. We'll guide you step-by-step, share all our best tips (and a few laughs!), and you'll leave with your very own stunning miniature ecosystem. No green thumb required – just a desire to create something beautiful! Book your spot – let’s get our hands dirty (but not too dirty!).
• •Tired of the same old team-building activities? Let Boby la Plante bring a breath of fresh air to your team! Our creative plant workshops are perfect for fostering collaboration, sparking creativity, and letting everyone create a living souvenir. Get in touch to organize a unique green experience for your company! #TeamBuildingParis #CorporateWellness #GreenTeam #BobyLaPlanteEvents
• •Hello Plant Friends! 👋 Wondering how to keep your green buddies thriving this season? The Boby's are here with a quick tip: Remember, it's better to under-water than over-water, especially for our sphagnum-based creations! For more easy-peasy plant wisdom, check out our latest YouTube tutorial! [Link] Happy planting! #PlantCareTips #BobyKnowsBest #AccessibleGardening
• •Your very own Boby la Plante creation, made by YOU! 🧑‍🎨 Our DIY Terrarium Kit has everything you need to build a beautiful, low-maintenance plant world. We've packed it with quality plants, our special sphagnum moss mix, and easy-to-follow instructions from the Boby's themselves. Perfect for a relaxing afternoon project or a thoughtful gift for a budding plant enthusiast. Get ready to say, 'I made this!'