Brand Tone

Friendly and Approachable, Helpful and Knowledgeable, Community-Oriented, Trustworthy and Reliable

Brand Values

• •Customer Satisfaction
• •Quality Products
• •Personalized Service
• •Community Engagement
• •Integrity and Trust

Best Practices

• •Develop a Brand Voice Guide
• •Know Your Audience
• •Prioritize "We" and "You"
• •Be Authentic and Human
• •Review and Refine Regularly

Social Perception

The Go-To Local Spot, Friendly and Caring Staff, Traditional but Dependable, Supportive of the Community

Copy Examples

• •Step into Comfort at Bob's! Your family's favorite local shoe store for generations. We're here to help you find the perfect fit.
• •Just in! 🌱 Spring into the new season with our latest collection of breathable walking shoes. Perfect for those sunny strolls around the neighborhood! Come try a pair on at Bob's Shoe Store – where comfort meets community. #BobsShoes #NewCollection #SupportLocal
• •Meet Sarah! With 10 years of experience in helping little feet find their first shoes, she’s a true gem on our team. Have a question about kids' sizing? Sarah’s your go-to! #TeamBobs #ExpertAdvice #CommunityLove #YourLocalShoeStore
• •Happy Feet, Happy You! Exclusive Offers Inside from Bob's. At Bob's Shoe Store, we believe everyone deserves comfortable, quality footwear. That's why we're dedicated to providing personalized service to find exactly what you need. This week, enjoy 15% off all our new comfort insoles!
• •Tired of shoes that pinch? Visit Bob's Shoe Store for a personalized fitting experience. We carry a wide range of sizes and styles because we know every foot is unique. Bob's – We're not just selling shoes; we're ensuring happy steps. Located downtown since 1978!