Brand Tone

Trustworthy and Reliable, Expert and Knowledgeable, Friendly and Approachable, Passionate (about motoring), Value-Driven

Brand Values

• •Customer Commitment/Service
• •Quality
• •Integrity and Trust
• •Heritage and Family Ownership
• •Safety
• •Community Involvement
• •Australian Owned

Best Practices

• •Always Emphasize Trust and Reliability: Consistently use phrases that convey dependability, experience (e.g., "over 50 years"), and guarantees. Back these up with transparent information.
• •Showcase Expertise without Being Intimidating: Explain technical aspects clearly and simply. Highlight the use of modern technology and the knowledge of the staff, positioning them as helpful experts.
• •Maintain a Friendly and Approachable Voice: Use welcoming language. In customer-facing roles and local communications, encourage a conversational and helpful tone. Address customers directly ("we'll look after you").
• •Inject Passion for Motoring Authentically: Connect with the enthusiasm of car owners. Share relevant motoring news, tips for car care, or highlight performance aspects where appropriate, drawing from the brand's racing heritage.
• •Clearly Communicate Value and Guarantees: Ensure promotions, price guarantees, and warranties are easy to understand and prominently featured, reinforcing the value proposition.

Social Perception

Positive, Well-Established and Known, Associated with Motorsport, Value for Money

Copy Examples

• •Headline: Drive with Confidence. Rely on Bob Jane T-Marts. Body: For over 50 years, Australian families have trusted Bob Jane T-Marts for expert advice, quality tyres, and unbeatable value. We're still family-owned, still passionate about keeping you safe on the road. Visit us for your free tyre check today! (Tone: Trustworthy, Heritage, Expert)
• •Headline: Your Local Tyre Experts, Backed by Australia's Biggest Independent. Body: Get the best of both worlds: friendly, local service from passionate motoring enthusiasts, and the buying power of Australia's largest independent tyre retailer. Quality tyres, wheels, and batteries at prices you can trust. That’s the Bob Jane T-Marts promise. (Tone: Friendly, Expert, Value-Driven)
• •Social Media Post (Image: Car on a scenic Australian road): Caption: Adventure ready? 🏞️ Before you hit the road, make sure your tyres are too! Our experts will help you find the perfect set for your journey, with our Best Tyre Price Guarantee. #BobJaneTMarts #RoadTripAustralia #TyreSafety #DriveSafe (Tone: Approachable, Passionate, Value-Driven)
• •Headline: More Than Just Tyres. It's Peace of Mind. Body: From precision wheel alignments using the latest tech to our comprehensive Road Hazard Warranty on selected tyres, we’re committed to your safety and satisfaction long after you leave our store. Trust Bob Jane T-Marts. (Tone: Reliable, Expert, Customer Commitment)
• •Radio Jingle Style Snippet (Upbeat and friendly): "Need new tyres, wheels that gleam? Or a battery for your driving dream? For service, price, and expertise you see, head to your local Bob Jane T-Mart – we’ll look after you!" (Tone: Friendly, Approachable, Comprehensive)