Brand Tone

Passionate & Enthusiastic, Knowledgeable & Authoritative, Dedicated & Committed to Quality, Nostalgic & Story-Driven, Helpful & Community-Oriented

Brand Values

• •Authenticity
• •Quality Craftsmanship
• •Preservation of Automotive Heritage
• •Customer Dedication
• •Innovation (within historical context)
• •Legacy & Family

Best Practices

• •Embrace the Enthusiast's Language: Use terminology and share anecdotes that resonate with classic Ford restorers and hot rod builders. Show you understand their passion because you share it.
• •Prioritize Authenticity and Detail: In product descriptions and informational content, be precise and highlight the commitment to original specifications and quality materials. This builds trust and reinforces expertise.
• •Weave in the Heritage Story: Subtly remind customers of the brand's long history, Bob Drake's founding passion, and the family legacy. This adds depth and a personal touch.
• •Maintain a Helpful and Supportive Voice: Especially in instructional content (like YouTube descriptions or blog posts), adopt a tone that empowers customers and offers genuine assistance for their projects.
• •Be Confident but Approachable: While conveying authority and expertise in Ford parts, ensure the tone remains welcoming and accessible to both seasoned restorers and those new to the hobby. Avoid overly technical jargon where simpler terms suffice.

Social Perception

Trusted & Reputable, Go-To for Ford Restorers, Quality-Focused, Knowledgeable Resource, Some Historical Customer Service Concerns, Industry Leader

Copy Examples

• •Headline: Keep the Legend Alive: Authentic Parts for Your Classic Ford. Body: From the iconic '32 Roadster to the timeless '40 Coupe, your Ford isn't just a car; it's a piece of history. At Bob Drake Reproductions, we share your passion. That's why every part we craft is made with unmatched quality and a dedication to authenticity, ensuring your legend roars for generations to come. Explore over 7,000 Ford-licensed and Drake-quality parts. Call to Action: Shop Now & Restore Your Story.
• •Headline: Built with Passion, Backed by Decades of Know-How. Body: Bob Drake didn't just build a parts company; he built a legacy fueled by a love for early Fords. Today, that same dedication to quality, precision, and the spirit of the classic era goes into every reproduction part we offer. Trust the experts who live and breathe these timeless machines. Call to Action: Discover the Drake Difference.
• •Headline: Don't Settle for "Close Enough." Demand Bob Drake Quality. Body: Your restoration project deserves parts that fit right, look right, and last. We meticulously reproduce early Ford parts to meet or exceed original specifications, because "close enough" isn't in our vocabulary. Experience the satisfaction of true craftsmanship. Call to Action: Find Your Perfect Part.
• •Headline: From Our Garage to Yours: The Tradition Continues. Body: What started in a home garage in 1971 has grown into the leading name in early Ford reproduction parts. Now led by the next generation of the Drake family, our commitment to helping you preserve automotive history is stronger than ever. Join our community of passionate restorers. Call to Action: Explore Our Catalog.
• •Headline: More Than Parts – It's a Piece of the Dream. Body: We know the thrill of finding that perfect piece, the satisfaction of a flawless fit, the pride of a completed restoration. Bob Drake Reproductions provides the high-quality, authentic parts you need to bring your early Ford dream to life, just like Bob did. Call to Action: Start Your Next Chapter.