Brand Tone

aspirational, creative, and professional

Brand Values

• •Quality & Premiumization
• •Creativity & Customization
• •Empowerment & Partnership
• •Ambition & Growth

Best Practices

• •Speak the Language of Ambition: Always use empowering and aspirational words. Focus copy on benefits like "elevating," "transforming," "growing," and "standing out," which resonate with an entrepreneurial audience.
• •Maintain a "We" and "You" Balance: Frame the relationship as a partnership. Use "we" to show support ("We help you design") and "you/your" to center the client's vision and success ("Create your own brand," "Take your brand to the next level").
• •Lead with Quality and Exclusivity: Consistently use terms like "premium," "custom," and "quality" in product descriptions and headlines to reinforce the brand's core value proposition and justify its pricing.
• •Inspire Creativity: Use evocative language that encourages imagination. Phrases like "bring your vision to life," "design without limits," and "let your imagination run wild" should be woven into web copy, blogs, and social media posts.
• •Create a Visual-Text Synergy: Ensure the tone of the copy is reflected in the visual branding. Professional, clean, and creative visuals of client products will amplify the message of quality and customization, creating a cohesive and powerful brand identity.

Social Perception

BobbysDesigns is perceived as a specialized B2B service provider for small to medium-sized businesses looking for custom branding solutions, particularly within the cannabis and CBD industries or similar packaging needs. They are seen as an expert in their field, focusing on direct engagement with business clients through their website and Instagram.

Copy Examples

• •Your Vision, Perfectly Packaged. Premium custom designs that make your brand unforgettable.
• •Don't just sell a product; tell a story. Your packaging is the first chapter. Let's create a bestseller together. #BobbysDesigns #BrandElevation
• •Engineered for excellence, designed for distinction. Our custom Mylar bags offer superior protection for your product and a flawless canvas for your brand. Secure the quality inside and captivate your customers outside.
• •Ready to Level Up? Your Next-Level Branding Starts Here.
• •Generic is not in your vocabulary. Why should it be on your packaging? Stand out, look premium, and be remembered. Partner with BobbysDesigns to bring your unique brand to life.