Tono de Marca

Creator-Driven, Exclusive, and Enthusiastic

Valores de Marca

• •Creativity
• •Authenticity
• •Fan Community

Mejores Prácticas

• •Always Speak from the "Creator" Voice: Frame all communication as coming directly from the source or with his explicit blessing. Use "I" and "we" to foster a personal connection (e.g., "We created this for you," "I wanted to explore this idea...").
• •Emphasize Exclusivity and Community: Consistently use terms like "RattPack," "Exclusive," "Limited," and "For the fans" to reinforce the brand's core audience and value proposition.
• •Highlight the Multi-Faceted Nature of the Brand: Connect the comics to Logic's other creative endeavors (music, streaming, writing) to reinforce the value of being a multi-disciplinary artist.
• •Keep it Direct and Unfiltered: Avoid overly corporate or polished marketing language. The tone should feel authentic and passionate, like an artist sharing their work, not a company selling a product.
• •Create a Sense of Urgency: Use phrases like "while supplies last," "don't miss out," and "limited run" to drive action and enhance the perception of the products as valuable collectibles.

Percepción Social

For the Fans, A Personal Project, Niche and Collectible

Ejemplos de Copy

• •The next chapter in Bobby's world is here. Straight from the mind of Logic, this isn't just a comic—it's a piece of the journey. Created for the RattPack, by the man himself. Limited run. Link in bio to claim your copy before they're gone. #BobbyBoyComics #Logic #RattPack #NewComics
• •An exclusive drop for the RattPack is here.
• •More Than a Comic. This is the world of Bobby Boy. Explore the latest exclusive stories and collectibles from Logic.
• •Dive deep into the universe you thought you knew. This latest graphic novel is a raw, unfiltered story crafted by Logic, exploring new adventures and unexpected turns. Each page is a testament to boundless creativity, made for the true fans. This is the story we had to tell.
• •Tired of the same old stories? So were we. Bobby Boy Comics: No rules. No limits. Just authentic stories for the RattPack. Shop the new collection now.