Brand Tone

Friendly, Approachable, Whimsical, Playful, Comforting, Nostalgic, Enthusiastic, Joyful, Creative, and Inspiring

Brand Values

• •Joy and Happiness
• •Creativity and Imagination
• •Comfort and Nostalgia
• •Quality
• •Community
• •Inclusivity (All Ages)

Best Practices

• •Embrace “Cute” and “Cozy” Language.
• •Maintain a Friendly and Inclusive Voice.
• •Highlight Nostalgia and Comfort.
• •Show, Don't Just Tell, the Joy.
• •Encourage Interaction and Community.

Social Perception

Highly Positive, Sought-After / Popular, Associated with Relaxation and Fun, Good Quality, Nostalgic and Comforting, Creative Outlet

Copy Examples

• •Instagram Post (New Coloring Book Launch): Get your coziest blanket and favorite markers ready! 🧸✨ Our NEW [Book Name] coloring book is here to fill your days with adorable characters and whimsical scenes! Dive into a world of cuteness and let your creativity sparkle. Link in bio to snag yours before they’re gone! #BobbieGoods #NewRelease #CuteColoring #CozyVibes #ArtTherapy
• •Product Description (Sticker Sheet): Sprinkle a little Bobbie Goods magic everywhere you go! Our [Sticker Sheet Name] features [Number] delightfully quirky and charming stickers, perfect for personalizing your notebooks, water bottles, or just brightening someone's day. High-quality, durable, and oh-so-cute! Grab yours and let the happy sticking begin! 😊💖 #BobbieGoods #CuteStickers #PlannerLove #StationeryAddict
• •Email Newsletter Subject Line: Psst... A spoonful of cuteness just dropped! 🤫💖 Email Body Snippet: Hello, lovely friend! Get ready to smile, because we've just restocked some of your Bobbie Goods favorites AND added a sprinkle of brand-new delightful designs! Remember those cozy afternoons spent coloring? Relive that joy with our high-quality paper and charming characters that bring comfort to everyone. Click here to rediscover the nostalgia and spark your creativity! [Link to Shop]
• •TikTok Video Caption (Behind-the-Scenes): Ever wonder where the cuteness comes from? 😉 A little peek into the Bobbie Goods studio today! So much love and imagination goes into every character. What should we draw next? Let us know in the comments! 👇 #BobbieGoodsArt #ArtistLife #CreativeProcess #WhimsicalWorld #CuteCharacters
• •Website Banner (Holiday Promotion): Wrap up some Joy! ✨ Find the perfect nostalgic gift with Bobbie Goods. Our coloring books and cute accessories are sure to bring warmth and smiles to everyone on your list. Cozy up and color your holidays happy! #BobbieGoodsChristmas #HolidayGifts #ComfortAndJoy