Brand Tone

Aspirational yet Accessible, Exciting & Discovery-Oriented, Confident & Stylish, Friendly & Inclusive, Value-Driven & Direct

Brand Values

• •Affordability
• •Authenticity
• •Accessibility
• •Variety & Selection
• •Customer Experience
• •Trendiness

Best Practices

• •Embrace the Smart Shopper Voice: Write as if you're letting a friend in on an amazing secret. Use enthusiastic and slightly conspiratorial language that celebrates finding a great deal on high fashion. (You won't believe this price!)
• •Balance Aspiration with Accessibility: Continuously pair mentions of designer, luxury, and style with strong value propositions like fraction of the cost, up to X% off, and affordable. This reinforces the core brand promise.
• •Inject Urgency (Authentically): Since items are often limited stock or last chance deals common in outlets, use phrases like before it's gone, limited quantities, or selling fast to encourage prompt purchases, but ensure this reflects actual stock situations.
• •Focus on the Find: Emphasize the joy of discovery and the uniqueness of the items. Use words like curated, handpicked, bold finds, and standout pieces to make customers feel they are unearthing something special.
• •Maintain a Positive & Confident Stance: Even when addressing potential concerns (like returns), the overall tone should remain upbeat and solution-oriented, reflecting the upbeat and positive atmosphere they aim for internally. Ensure copy reinforces the authenticity guarantee to build trust.

Social Perception

Deal-Focused Destination, Trusted by Many, Questioned by Some, Online Outlet Experience

Copy Examples

• •Headline: Unlock Designer Dreams. Up to 80% Off Reality. Body: Why just dream about that iconic handbag or those must-have heels? Bobbi + Bricka brings the runway to your reality, with authentic designer pieces at prices that will make you look twice. Your next standout style is waiting.
• •Social Media Post (Image: Flat lay of a chic outfit): Caption: That Where did you GET that?! moment? Get ready for a lot more of them. 😉 Discover [Brand Name] dresses, [Brand Name] shoes, and more – all up to 75% off. New bold finds drop weekly. Don't miss out! #DesignerDeals #LuxuryForLess #BobbiAndBrickaFinds
• •Email Subject: Pssst... Your Favorite Designers Are Calling (and they're on sale!) Body: Open up to a world where style meets savings. At Bobbi + Bricka, we curate the best from top designers, so you can curate a closet you love, without the boutique markup. Explore fresh arrivals from [Brand A], [Brand B], and more. Shop now – these deals don't last forever!
• •Product Description Snippet (for a designer dress): Turn heads in this authentic [Designer Name] sheath dress, a timeless piece that exudes confidence. Originally $[Retail Price], now just $[B+B Price]! Crafted with [Material details] and featuring [Key design element], it’s your secret weapon for effortless chic. Limited stock – make it yours before it's gone!
• •Website Banner: Confidence Looks Good On You. (So Do These Prices.) Sub-text: Shop authentic designer fashion up to 80% OFF. New arrivals daily!