Tono de Marca

rebellious, passionate, and community-focused.

Valores de Marca

• •Individuality and Self-Expression
• •Community and Brotherhood
• •Passion and Authenticity
• •Freedom

Mejores Prácticas

• •Use Action-Oriented Language: Employ strong verbs and commands that evoke a sense of power and rebellion. Words like "Forge," "Ride," "Celebrate," "Flaunt," and "Conquer" align with the brand's passionate tone.
• •Speak the Subculture's Language: Incorporate authentic terminology from the biker and fitness communities (e.g., "OG," "custom build," "wrenching," "beast mode," "gains"). This builds credibility and shows the brand is an insider, not an outsider.
• •Emphasize "Us vs. Them": Create a sense of an exclusive community. Use inclusive pronouns like "we" and "our" to refer to the brand and its customers, framing the "society" as a tribe for those who don't fit the mainstream mold.
• •Tell a Story of Individuality: Frame products not as items, but as tools for self-expression. Every piece of copy should connect back to the core values of freedom, identity, and passion.
• •Balance Grit with Community: While the tone is rebellious, it's also about brotherhood. Copy should reflect this duality celebrating the lone wolf and the strength of the pack simultaneously. Use phrases that highlight shared passion and a collective identity.

Percepción Social

The public perception of the "bobber" community, which Bobber Society targets, is one of a niche but dedicated group focused on aesthetics and customization. Forum discussions show that riders are drawn to bobber-style bikes for their distinctive looks and the "cool factor," even if it sometimes means sacrificing comfort. The community is perceived as one of builders and modifiers who see their bikes as a "canvas for self-expression." While some online interactions within the broader biker community can be contentious, the shared passion for building and riding fosters a strong bond. Bobber Society taps into this by positioning itself not just as a seller of goods, but as a hub for this lifestyle.

Ejemplos de Copy

• •Built, Not Bought. Your garage is your temple. Your tools are your instruments. And the road is your validation. This isn't just a machine; it's a piece of your soul. Gear up for the life you chose. #BobberSociety #RideOrDie #CustomCulture
• •"Ride Till Death" - OG Biker Hoodie. For those who measure life in miles, not minutes. This isn't just a hoodie; it's a commitment. Crafted from heavyweight fleece for those who brave the elements and live by their own code. The road is calling. Answer it.
• •Forge Your Own Legend. In the gym or on the road, strength is your identity. Our latest collection is for the society of individuals who build their bodies and their machines with equal passion. This is more than apparel. It’s armor for the daily grind. Shop the Iron & Piston collection now.
• •Inside: Gear for the Unconventional. This week, we salute the builders, the lifters, and the renegades.
• •Two Wheels. One Passion. Endless Roads. WELCOME TO THE SOCIETY.