Brand Tone

Friendly, Welcoming, Passionate, Customer-Focused, Authentic/Genuine, Helpful/Supportive, Community-Oriented

Brand Values

• •Personalization/Self-Expression
• •Quality and Craftsmanship
• •Community
• •Customer Service
• •Passion for Motorcycles
• •Value

Best Practices

• •Know Your Rider: Always write with a specific type of motorcycle enthusiast in mind – someone who values authenticity, craftsmanship, community, and self-expression. Use language they use and understand.
• •Be Approachable and Inclusive: Avoid overly technical jargon unless explaining something specific. Ensure the tone is welcoming to all riders, from seasoned veterans to those newer to customization, and explicitly include diverse rider groups (e.g., women riders).
• •Highlight Passion & Expertise (Authentically): Let the genuine love for motorcycles shine through. Share Dave's fabrication background or Julz's customer focus in relevant contexts. It’s not just about selling; it’s about sharing a passion.
• •Emphasize Community & Connection: Regularly incorporate messages about being a local hub, supporting events, or being a place for like-minded individuals to connect. This reinforces the "family" and "community" values.
• •Show, Don't Just Tell: Instead of saying "we're friendly," use copy that *demonstrates* friendliness (e.g., "Swing by for a chat," "We're always happy to help"). Use storytelling where possible, perhaps featuring customer projects (with permission) or talking about the inspiration behind the shop.

Social Perception

Locally Engaged, Niche Specialist, Supportive Resource. The custom motorcycle scene, in general, is perceived as one of passion, self-expression, and a desire for individuality. Brands within this scene that are authentic and community-focused tend to be well-regarded.

Copy Examples

• •Headline: Your Ride. Your Rules. Our Parts. Body: At Bobber Dave's, we're more than just a parts shop – we're your partners in building the bike that screams *you*. From classic H-D muscle to metric cruisers, find everything you need to tell your story on two wheels. Swing by our Traralgon store, grab a coffee, and let's talk custom.
• •Headline: Built with Passion, Backed by Community. Body: We're a family-run shop fueled by a love for all things motorcycle. Bobber Dave's is your local hub for quality parts, honest advice, and that old-school cool vibe. Supporting local riders and events is in our DNA. Let's build something awesome together.
• •Headline: Ladies, Gear Up & Ride Out! Body: Julz gets it. Finding the right gear and advice matters. At Bobber Dave's, we offer a welcoming space for everyone. Get expert tips, find comfortable and stylish apparel, and connect with fellow women riders. Your perfect ride starts here.
• •Headline: Weekend Wrencher? We've Got Your Back. Body: Got that DIY itch? Dave's 30+ years in fabrication means we know a thing or two about making custom dreams a reality. We stock the best brands and can help guide your project, big or small. Stop by and let's get those hands dirty!
• •Headline: More Than Metal: It's a Lifestyle. Body: From hard-to-find parts for your bobber project to unique man cave treasures, Bobber Dave's celebrates the spirit of the ride. Join our community of passionate bikers. Check out the latest arrivals and let's share the open road.