Brand Tone

Enthusiastic & Fun, Approachable & Friendly, Health-Conscious & Empowering, Authentic & Transparent, Community-Oriented

Brand Values

• •Health & Wellness
• •Authentic Taste & Quality Ingredients
• •Innovation
• •Community
• •Fun & Enjoyment

Best Practices

• •Develop a Brand Voice Guide: Create a simple document outlining key tone words (e.g., Enthusiastic, Authentic, Fun, Supportive), "words we use," "words we avoid," and examples of good/bad copy. Share this with anyone creating content.
• •Know Your Audience Deeply: Understand their language, humor, and what resonates with them (fitness enthusiasts who also love boba, likely younger demographic, active on social media). Tailor copy to speak their language naturally.
• •Be Consistent Across All Channels: Whether it's a tweet, an Instagram caption, a product description, or a customer service email, the underlying tone should feel familiar and aligned with the brand's personality.
• •Embrace Authenticity & Transparency: Let the genuine passion for the product and the brand's story shine through. Use real language, share behind-the-scenes content (as seen on their TikTok), and be open about ingredients and processes.
• •Engage and Listen to Your Community: Pay attention to how your community talks about your product and interacts with your brand. Mirroring their language (where appropriate) and responding in a way that reflects their enthusiasm can reinforce the brand tone and build stronger connections. The active Facebook community is a great source for this.

Social Perception

Positive Overall, Innovative and Trend-Setting, Strong Community Connection, Quality Product, Effective Social Media Presence

Copy Examples

• •Instagram Post (Image: Colorful flat lay of different Boba Tea Protein flavors with gym gear and some boba pearls scattered): Fuel your gains AND your boba obsession! 🥤💪 Who said healthy can't be delicious? Our authentic tasting Boba Tea Protein is packed with grass-fed whey and all the flavor you crave, minus the sugar guilt. Which flavor powers your workout today? #BobaTeaProtein #HealthyBoba #GuiltFreeGains #FitnessFuel #TasteTheFun
• •Facebook Ad (Video: Quick montage of people happily mixing and drinking Boba Tea Protein, interspersed with flavor shots): Tired of boring protein shakes? 🤔 Upgrade your sips with Boba Tea Protein! Real ingredients, incredible boba flavors like Classic Milk Tea & Taro, and all the protein you need to crush your goals. Join the #BobaTeaFam and make your fitness journey deliciously fun! Shop now and discover your new favorite. [Link] #ProteinShakeUp #BobaLovers #FitLife
• •TikTok Video Caption (Video: User trying a flavor for the first time with an excited reaction, using a trending sound): Wait for it... 🤯 This Taro Boba Tea Protein LEGIT tastes like the real deal! My boba cravings are satisfied AND I'm hitting my protein goals. Win-win! ✨ #BobaTeaProtein #TikTokMadeMeTryIt #ProteinHack #TaroLove #HealthyTreats @bobateaprotein
• •Email Subject Line (for a new flavor launch): 🎉 Get Ready to Drool! NEW [Flavor Name] Boba Tea Protein Just Dropped! 🎉 (Body Snippet): Hey Boba Bestie! Get ready to obsess over our NEW [Flavor Name] Boba Tea Protein! We've bottled up that authentic [flavor description, e.g., 'creamy, dreamy, toasty'] taste you love, with 25g of pure protein power. Be the first to try it!
• •Website Banner Text: Real Boba Taste. Real Protein Power. Zero Guilt. Welcome to Your New Favorite Healthy Habit! [Shop All Flavors Button]