Brand Tone

Artistic & Creative, Passionate & Enthusiastic, Friendly & Welcoming, Chic & Trendy (with a touch of Bohemian/Eclectic), Primarily French in Social Communication

Brand Values

• •Originality & Uniqueness
• •Artisanship & Handmade Quality
• •Passion & Joy
• •Customer Connection & Service
• •Inspiration from Nature
• •Authenticity

Best Practices

• •Embrace "Artistic Storytelling": Frame product descriptions and social media posts not just as selling an item, but as sharing the story behind its creation, the inspiration (especially nature), or the artisan's passion. Use evocative and slightly whimsical language.
• •Infuse Passion and Enthusiasm: Let genuine love for the products shine through. Use exclamation points judiciously, warm adjectives (e.g., "magnifique," "sublime," "pétillante"), and phrases that convey excitement about helping customers ("We adore helping you...").
• •Maintain a Friendly, Conversational Approach (especially on social media): Address the audience directly (using "you" and "your"). Ask questions to encourage engagement. Even when providing information, keep the tone approachable and not overly formal.
• •Highlight Uniqueness and Individuality: Consistently use words like "unique," "original," "one-of-a-kind," "creator-designed," and "handcrafted." Encourage customers to express their personal style ("Be unique, Be you").
• •Balance Chic with Eclecticism: While showcasing elegance, don't be afraid to introduce playful or unconventional elements, especially when talking about "curiosities." Use language that appeals to both a sophisticated taste and a love for the delightfully unexpected. Ensure visuals match this balance. When targeting an international audience online, ensure the English copy captures the same charm and artistic flair as the original French, avoiding overly literal translations that might lose the nuanced tone.

Social Perception

High-Quality & Unique Products, Trendy & Artistic, Positive In-Store Experience, Concept Store Appeal, Good Reputation (primarily local/French)

Copy Examples

• •Headline: Discover Your Sparkle. Body: More than just jewelry, it's a piece of art, a whisper of nature, a reflection of you. Handcrafted with passion, our latest collection invites you to play, to mix, to be uniquely, wonderfully you. #BobartBijoux #BeUniqueBeYou
• •Headline: From Our Hands, To Yours, With Love. Body: Each curve, each stone, tells a story. At Bobart, we pour our hearts into curating and creating bijoux and curiosités that bring a little magic to your everyday. Find a piece that speaks to your soul. #ArtisanJewelry #ParisianCharm #BobartCuriosities
• •Headline: Inspired by Nature's Poetry. Body: Wander through our "Jungle à Bijoux" and let the vibrant colors and organic forms of our nature-inspired pieces captivate you. Because life’s too short for ordinary accessories! ✨ #BobartInBloom #HandmadeWithLove
• •Headline: Your Story, Beautifully Adorned. Body: Whether it's a bold statement or a delicate whisper, the perfect accessory completes your narrative. Let our passionate team help you discover treasures that feel like they were made just for you. Visit us in Le Marais or explore online! #BobartParis #FindYourTreasure
• •Headline: Mix, Match, Marvel! Body: Why choose one when you can create a symphony? Our collections are designed for the artful soul who loves to express every facet of their personality. Dive into Bobart's world of unique bijoux and eclectic curiosities. #MixAndMatch #CreativeStyle #BobartUniqueFinds