Brand Tone

friendly, whimsical, heartfelt, and approachable

Brand Values

• •Joy and Positivity: A primary aim is to bring happiness and brightness into people's lives through their art.
• •Creativity and Imagination: Their work is characterized by unique, imaginative designs and a playful spirit.
• •Quality and Craftsmanship: They emphasize the quality of their products and the care put into their creations.
• •Personal Connection: They share their story and interact with their audience in a warm, personal manner, fostering a sense of community.
• •Passion for Art: A genuine love for creating art is evident and forms the foundation of their brand.

Best Practices

• •Embrace Storytelling: Share the inspiration behind artworks, the process, or little anecdotes. This reinforces the personal and heartfelt nature of the brand.
• •Use Positive and Evocative Language: Choose words that convey joy, wonder, charm, and warmth. Words like "magical," "delightful," "cheerful," "heartfelt," "playful," and "vibrant" align well.
• •Maintain a Friendly and Approachable Voice: Write as if you're talking to a friend. Use contractions (e.g., "it's," "we're") and address the audience directly (e.g., "you," "your").
• •Highlight the "Handmade" and "Passionate" Aspects: Remind the audience that the art comes from real people who love what they do. Emphasize the care and creativity involved.
• •Be Consistent Across All Channels: Ensure that the tone used on the website, social media, email marketing, and product descriptions is harmonious and reflects the same core personality. Regularly review content to check for consistency.

Social Perception

positive. Customers appreciate the uniqueness and charm of the artwork. The quality of the products is often highlighted. The personal touch and the story of Bob and Lulu resonate with their audience, making the brand feel authentic and relatable. The art is perceived as uplifting and cheerful. They are seen as talented artists sharing their passion.

Copy Examples

• •Instagram Post (New Product - Mug): "Sip your morning coffee with a splash of wonder! ✨ Our new [Artwork Name] mug is here to brighten your day, one adorable [Animal/Character] at a time. Hand-drawn with love by Bob and Lulu, because every day deserves a little magic. Shop now – link in bio! #BobAndLuluArt #WhimsicalArt #MorningMagic #NewProduct #ArtMug"
• •Facebook Ad (General Brand Awareness): "Looking to add a touch of joy to your world? 🎨 Bob and Lulu Art creates vibrant, heartfelt artwork designed to make you smile. From playful prints to charming homeware, discover unique pieces that tell a story. Explore our colourful collections today! #ArtThatMakesYouSmile #BobAndLulu #CreativeCouple #SupportArtists #WhimsicalDecor"
• •Email Newsletter Snippet (Highlighting a Collection): "Hello art lovers! This week, we're diving deep into the enchanting world of our '[Collection Name]' collection. Each piece is a little window into a story Bob and Lulu dreamed up, filled with curious creatures and delightful details. Ready for an adventure? Click here to explore! We hope they bring as much joy to your home as they did to our studio creating them."
• •Product Description (Art Print): "Let this little [Animal/Character] frolic into your heart and home! This 'Whispers of the Wildwood' art print, imagined and illustrated by Bob and Lulu, captures a moment of pure, playful magic. Printed on high-quality, sustainable paper, it’s perfect for adding a pop of colour and a sprinkle of cheer to any room. Bring a story to your walls!"
• •Website "About Us" Excerpt: "We're Bob and Lulu, a husband-and-wife team fueled by coffee, creativity, and the joy of bringing imagination to life! Art, for us, is about sharing a little piece of our heart and hopefully, brightening your day. Every design starts with a doodle, a shared laugh, or an inspiration from the colourful world around us. Thank you for being part of our artistic journey!"