Brand Tone

Authentic & Traditional, Approachable & Friendly, Knowledgeable & Passionate, Direct & No-Nonsense (with a touch of flair), Community-Oriented

Brand Values

• •Quality Craftsmanship
• •Authenticity
• •Customer Satisfaction & Service
• •Value (Factory Direct)
• •Experience & Education
• •Community & Inclusivity

Best Practices

• •Emphasize Authenticity and Craftsmanship: Always highlight the hand-rolled nature, the skill of the rollers (mentioning Cuban rollers when appropriate), the quality of tobaccos, and the factory-direct aspect.
• •Maintain an Educational and Welcoming Voice: Share knowledge about cigars (blends, rolling, pairings, enjoyment tips) in an approachable way. Make newcomers feel as comfortable as aficionados.
• •Showcase the Experience: Go beyond the product. Feature the live rolling, the classes, the Austin store atmosphere, and the communal aspect of cigar smoking. Use visuals that tell this story.
• •Be Direct and Value-Oriented: Clearly communicate the benefits of their factory-direct model – freshness and better prices for quality. Avoid overly complex jargon unless explaining it.
• •Engage with the Community: Actively respond to comments and reviews, feature customer experiences (with permission), and continue to promote events that bring people together. Highlight the haven aspect.

Social Perception

Positive Local Reputation, Respected by Cigar Enthusiasts (Online), Seen as Knowledgeable and Service-Oriented, Innovative & Engaging, Traditional but Adaptable

Copy Examples

• •Headline: Taste the Tradition. Experience the Craft. Body: At Bobalu, we're more than just cigars – we're a legacy of hand-rolled excellence, fresh from our Austin factory to you. See the difference real artisans make. #BobaluCrafted #FactoryDirectFresh
• •Headline: Your Perfect Cigar is Waiting to Be Rolled. Body: From mild to wild, our master rollers craft over 25 unique blends daily. Not sure where to start? Our friendly experts are here to guide you to your new favorite smoke. Come visit us or explore online! #AustinCigars #HandRolledPerfection
• •Headline: More Than a Smoke, It's an Experience. Body: Watch our Cuban torcedores roll cigars live, join a rolling class, or let us create custom-labeled cigars for your next big event. Discover the Bobalu difference – where passion meets craftsmanship. #CigarLife #BobaluExperience
• •Headline: Straight From Our Hands to Yours. No Middlemen, Just Freshness. Body: We believe in quality you can taste and value you can trust. As the micro-brewery of cigars, we deliver premium, handmade cigars directly from our Austin rollers. Taste the Bobalu promise. #FreshCigars #ArtisanMade
• •Headline: Elevate Your Moments. Crafted by Bobalu. Body: Whether it's a quiet evening reflection or a celebration with friends, our hand-rolled cigars are crafted to make those moments memorable. Find your signature smoke with Bobalu. We help you make it fun. #BobaluMoments #PremiumCigars