Brand Tone

Fun & Adventurous, Confident & Expressive, Nostalgic & Cool, Approachable & Inclusive, Creative & Artistic

Brand Values

• •Originality & Authenticity
• •Quality & Comfort
• •Positivity & Fun
• •Sustainability
• •Creativity & Collaboration
• •Individuality

Best Practices

• •Embrace Vivid & Evocative Language: Use words that paint a picture of adventure, fun, travel, and creativity. Think "epic," "vibrant," "sun-soaked," "hand-crafted," "bold."
• •Maintain a Positive & Upbeat Spirit: Infuse copy with enthusiasm and a sense of optimism. Focus on the joy and confidence the apparel brings.
• •Highlight Originality & Artistic Roots: Regularly mention the in-house, often hand-drawn, design process and artist collaborations to reinforce uniqueness.
• •Subtly Weave in Sustainability: Mention the use of recycled and eco-friendly materials as a core part of the product's value, aligning with a conscious lifestyle.
• •Keep it Relatable & Inclusive: While aspirational in its celebration of travel and adventure, ensure the tone remains approachable, friendly, and speaks to a desire for comfort and quality without being overly exclusive.

Social Perception

Positive, Stylish & Fun, Good Quality but Premium Priced, Appreciation for Sustainability Efforts, Growing Kids' Line Recognition, Strong Online and Retail Presence

Copy Examples

• •Headline (Social Media Ad): "Sun's Out, Art's Out. Dive into Originality with Boardies®. #BoardiesAdventures #UniqueSwimwear" Body: "Hand-drawn designs meet quick-dry comfort. Inspired by global adventures and good vibes only. Shop the new collection and make a splash."
• •Product Description (Website): "Meet the 'Cosmic Wave' Swim Shorts. Each pair is a canvas of vibrant, hand-drawn art, designed in-house to tell a story of endless summers and epic journeys. Crafted from premium recycled REPREVE® fabric, they're not just a statement, they're a commitment to adventure and a cleaner planet. Quick-drying, ultra-comfortable, and ready for wherever the sun takes you."
• •Instagram Caption (Lifestyle Image): "Chasing horizons and good times. ☀️ Our [Pattern Name] boardies are made for the moments you'll never forget. What adventure are you rocking your Boardies® on? #BoardiesLife #TravelInStyle #PositiveVibes"
• •Email Subject Line (New Collection Launch): "NEW DROP: Fresh Art, Fresh Adventures with Boardies®!" Email Body Snippet: "Get ready to express your unique style! Our latest collection just landed, bursting with exclusive hand-drawn prints inspired by [mention specific inspiration, e.g., '90s skate scenes and tropical escapes']. Crafted with sustainable materials for ultimate comfort and a positive impact. Discover your next favorite pair now!"
• •Facebook Ad (Targeting Families): "Match Dad's Vibe! 🏄‍♂️ Our super comfy, quick-dry Boardies® come in awesome matching prints for dads and kids. Create unforgettable family memories in style. #BoardiesFamily #MatchingSwimwear #QualityTime"