Brand Tone

Enthusiastic and Community-Centric.

Brand Values

• •Passion
• •Value
• •Expertise

Best Practices

• •Lead with Passion: Always write from the perspective of a fellow gamer. Use evocative, exciting language that speaks to the adventure and strategy of the games you sell.
• •Emphasize Community and Exclusivity: Regularly mention the "BoardHouse family" and the benefits of being a "Premium" member. This fosters a sense of belonging and rewards loyalty.
• •Be the Expert Guide: When describing a game, don't just list its features. Tell a story. Explain what makes it unique, challenging, or fun, demonstrating your deep knowledge of the products.
• •Highlight Value Clearly: In all promotional materials, be direct about the savings and benefits. Phrases like "More purchases, more savings" and clear percentage discounts are effective.
• •Maintain a Consistent Visual Language: Ensure that the imagery and graphic design across all platforms (website, social media) reflect the energetic and immersive nature of the tabletop gaming world to complement the written copy.

Social Perception

Trusted and Professional E-commerce Retailer.

Copy Examples

• •Unseal an ancient prophecy and forge your legend. Agemonia has arrived! Are you ready for the epic adventure and difficult choices that await? Gather your companions and dive into a world of true cooperation. Available now at BoardHouse. #Agemonia #BoardGames #RPG #NewRelease #BoardHouse
• •Build your collection and save! This week, the more you play, the more you save. Get 3% off when you buy 3 games and 5% off when you grab 5. It’s time to fill those empty shelves with new adventures. Shop now! #BoardGameDeals #GamerLife #BoardHouse #TabletopGames
• •Welcome to Stupor Mundi, where only the most cunning vassal will earn the Emperor's favor. This unforgiving Eurogame from designer Nestore Mangone challenges you to prove your power through sharp strategy and relentless ambition. It's as demanding as it is fascinating. Do you have what it takes to triumph?
• •It's finally here! 🔥 Get [Game Name] now before it's gone. Link in bio! #Unboxing #BoardGameTikTok #NewGames #MustHave
• •Exclusive Access for Premium Members! Unlock up to 30% off on this week's hidden gems. Plus, see the latest arrivals that are already flying off the shelves!