Brand Tone

transactional and product-focused

Brand Values

• •Access and Availability
• •Canadian Focus
• •Comprehensiveness

Best Practices

• •Embrace the "Expert Curator" Voice: Position the brand not just as a reseller, but as an expert team that sifts through countless projects to secure the best ones. The tone should be confident and knowledgeable.
• •Be Transparent About the Business Model: Acknowledge the pricing structure (premium for access) in a clear, non-apologetic way. This builds trust and manages expectations. Copy could include phrases like, 'We handle the international backing and importing, so all you have to do is play.'
• •Maintain a Consistent "For Canadians" Message: All communications, from shipping policies to promotional materials, should reinforce the value of being a Canadian-centric store. Mentioning 'no import fees' or 'fast, local shipping' will resonate with the target audience.
• •Develop a Proactive and Professional Customer Service Voice: Given the negative feedback, it is crucial to establish a reliable and friendly communication style. This includes creating templated but warm responses for order confirmations, shipping updates, and, most importantly, customer issues. An investment here is critical for improving social perception.
• •Create a Content Strategy Around "Access": Use a blog or social media to preview upcoming Kickstarters the store plans to back. This builds anticipation and community engagement, shifting the brand from being just a transactional store to a hub for enthusiasts tracking the latest in crowdfunded games.

Social Perception

niche, legitimate, but unproven retailer.

Copy Examples

• •Missed the Kickstarter? Not this time. Board Game Emporium is Canada's home for the most sought-after crowdfunded games. We backed it, so you can get it. Shipped from within Canada.
• •The complete Kickstarter 'All-In' pledge for *[Game Name]*. This edition includes all stretch goals and campaign-exclusive content you won't find at standard retail. Secure your copy now and bring the ultimate tabletop experience home.
• •🔥 Back in Stock: The Kickstarter hit you thought was gone forever.
• •Board Game Emporium Canada | Kickstarter & Rare Games | Shop Now
• •Founded by gamers, for gamers. At Board Game Emporium, we know the feeling of missing out on a once-in-a-lifetime Kickstarter. That's why we made it our mission to give Canadian players a second chance. We navigate the world of crowdfunding to bring the best, most exclusive tabletop games directly to your door, right here in Canada.