Brand Tone

Expert & Knowledgeable, Enthusiastic & Passionate, Approachable & Friendly, Community-Oriented, Trustworthy & Customer-Focused

Brand Values

• •Awesomeness/Fun
• •Expertise & Guidance
• •Quality
• •Customer Satisfaction & Service
• •Value
• •Legacy & Experience
• •Community & Relationships
• •Passion for Watersports

Best Practices

• •Always Lead with Passion and Enthusiasm: Every piece of copy, from a product description to a social media post, should reflect a genuine love for watersports and the "awesome" experiences they create. Use vibrant, energetic language.
• •Back Enthusiasm with Expertise: While being friendly and approachable, ensure that information provided is accurate, detailed, and showcases BoardCo's deep understanding of their products and the watersports industry. This reinforces trust and authority.
• •Foster a Sense of Community: Use inclusive language ("your crew," "join us," "we"). Encourage interaction with hashtags like #BoardCoCrew and by asking questions. Highlight customer stories or experiences when possible.
• •Maintain a Helpful and Customer-Centric Approach: Frame copy around solving customer problems or fulfilling their needs (e.g., "How to choose the right wakesurf board," "Unsure about ballast? We can help!"). Emphasize customer support, guarantees, and the ease of doing business with BoardCo.
• •Be Authentic and Transparent: Whether it's explaining the technology behind a boat or addressing common misconceptions (like in their "Unbelievable Wake Boat Rumors" YouTube video), speak honestly and directly. This builds credibility and strengthens the trustworthy aspect of the brand tone.

Social Perception

Positive: Overwhelmingly, customers perceive BoardCo positively, citing excellent customer service, knowledgeable staff, competitive pricing, and a wide selection of quality products. They are seen as a reliable and trusted source for watersports gear and boats. Expert Authority: The public and customers view BoardCo as experts in the field, particularly concerning Centurion and Supreme boats and wakesports gear. Their YouTube channel contributes significantly to this perception. Reliable: The "Best Price Guarantee" and positive reviews regarding returns and service contribute to a perception of reliability. Community-Focused: Customers who engage with their social media and potentially the #BoardCoCrew hashtag likely feel a sense of belonging to a community of watersports enthusiasts.

Copy Examples

• •Headline: Stop Dreaming, Start Surfing. Your Perfect Wave Awaits at BoardCo. Body: At BoardCo, we're not just selling boats and boards; we're delivering awesome. Since 1989, our experts have guided families and pros alike to the gear that transforms lake days into legendary memories. Ready for yours? Dive in with BoardCo. #BoardCoCrew Tone: Enthusiastic, Expert, Community-Oriented.
• •Headline: The Lake is Calling. BoardCo Has Your Answer. Body: From the latest Centurion power to the perfect wakesurf board for your style, BoardCo is your trusted source. With our Best Price Guarantee and a team of passionate riders, we make sure you hit the water with confidence and the best gear. What are you waiting for? Tone: Approaching, Trustworthy, Passionate.
• •Headline: More Than Gear. It's Your Next Adventure. Body: Wondering which board is right for you? Or what makes the Centurion NV233 so special? Our expert team and in-depth reviews break it all down. At BoardCo, we believe informed riders are happy riders. Let's find your awesome. Tone: Expert, Helpful, Enthusiastic.
• •Headline: 30+ Years of Awesome. And We're Just Getting Started. Body: BoardCo has been the go-to for watersports enthusiasts since 1989. Why? Because we share your passion. We know the gear, we ride the waves, and we're committed to getting you the best, at the best price. Join the #BoardCoCrew and experience the difference. Tone: Passionate, Experienced, Community-Oriented.
• •Headline: Unleash Maximum Fun. Expertly Chosen. Competitively Priced. Body: Don't let confusion kill your vibe. The BoardCo team—packed with product gurus and pro riders—is here to guide you to the ultimate setup for your on-water adventures. Quality gear, unbeatable service, and a lifetime of awesome memories start here. Tone: Expert, Friendly, Value-Oriented.