Brand Tone

Energetic, Fun, Inclusive, and Enthusiastic

Brand Values

• •Accessibility
• •Fun and Enjoyment
• •Social Connection and Community
• •Active Lifestyle
• •Good Sportsmanship
• •Innovation
• •Quality and Durability
• •Portability and Convenience

Best Practices

• •Use Action-Oriented Verbs: Employ dynamic verbs (e.g., unleash, ignite, jump, bump, spike, gather, elevate) to convey energy and excitement.
• •Focus on the "Fun Factor": Continuously integrate words and phrases that evoke enjoyment, laughter, and positive social experiences (e.g., "epic rallies," "unforgettable moments," "gets everyone laughing").
• •Emphasize Inclusivity and Accessibility: Highlight that the game is for everyone, regardless of age or skill level, and easy to learn and play.
• •Highlight Portability and Freedom: Stress the "anywhere, anytime" aspect of the game, appealing to spontaneity and convenience.
• •Maintain an Upbeat and Positive Voice: Ensure all communications, from ad copy to social media posts, reflect enthusiasm and a passion for the game and an active, social lifestyle. Use exclamation points judiciously to convey genuine excitement.

Social Perception

Boardball Sport is generally perceived very positively by customers and the public as fun, addictive, great, easy to set up, versatile, and innovative, with amazing customer service.

Copy Examples

• •No net? No court? No problem! Boardball brings the volleyball action to you. Unleash the fun anywhere, anytime!
• •Gather your crew and get ready to bump, set, and spike! Boardball is all about easy setups, epic rallies, and unforgettable moments. Let the games begin!
• •From beach showdowns to backyard battles, Boardball is the all-ages, all-skill levels game that gets everyone moving and laughing. Ready to play?
• •Experience the thrill of volleyball, reimagined. Boardball delivers dynamic play, lasting durability, and the freedom to play your way. What are you waiting for?
• •Tired of the same old outdoor games? Elevate your playtime with Boardball! It's the fresh, exciting way to connect, compete, and create amazing memories.