Brand Tone

Friendly and Welcoming, Community-Oriented, Approachable and Relatable, Inspiring and Positive, Trendy and Current

Brand Values

• •Customer Joy and Confidence: We want to provide our customers with a fun environment that brings joy and confidence, allowing you to express your individual style.
• •Quality and Affordability: Offering merchandise that inspires that is on trend, affordable, and good quality.
• •Uniqueness and Curation: Providing unique and affordable items with a limited number of each style, leaving our customers with a new shopping experience each week.
• •Community and Giving Back: Board & Batten was created with the intent to make a difference, no matter how small, and the intent to “give back” in one form or another.
• •Exceptional Customer Service & Welcoming Atmosphere: Creating a welcoming environment with exceptional customer service.
• •Inspiration: Our purpose is to provide our customers with merchandise that inspires.

Best Practices

• •Always Be Welcoming and Inclusive: Use warm, inviting language. Address your audience directly (e.g., "you," "friends"). Avoid jargon or overly exclusive fashion terminology.
• •Emphasize Joy and Confidence: Frame product benefits around how they will make the customer feel (e.g., "feel fabulous," "boost your confidence," "spark joy").
• •Keep it Positive and Optimistic: Even when addressing a problem (e.g., "don't know what to wear?"), offer a positive solution. Maintain an uplifting and encouraging voice.
• •Highlight Uniqueness and Affordability (Without Undervaluing): Talk about the "curated," "handpicked," and "unique" nature of your items, while also reassuring customers about the "affordable" price point. This shows value.
• •Weave in Community and Connection: Regularly mention your local roots (Lakeville), engage with community happenings (if authentic), and foster a sense of belonging among your customers, both online and in-store. Make them feel like part of the "Board and Batten family."

Social Perception

Positive Customer Experiences, Community Focused, Go-To Shopping Destination, Trendy and Stylish

Copy Examples

• •Hey, sunshine! ☀️ Fresh new arrivals just landed at Board and Batten, and trust us, your closet will thank you! ✨ From breezy dresses to the perfect weekend tops, we've curated pieces to make you feel fabulous and confident. Come find your new favorite today and let your style shine! #BoardAndBattenMN #NewCollection #LakevilleStyle #ShopLocal #TrendyAndAffordable
• •Girls' day out, anyone? 🥂 Join us this Saturday for our Sip & Shop event at Board and Batten Boutique! Enjoy a glass of bubbly, browse our latest unique finds, and get personalized styling tips from our friendly team. We're all about good vibes, great fashion, and celebrating our amazing community! Tag a friend who deserves a treat! #SipAndShop #BoardAndBattenEvents #LakevilleMN #CommunityLove #FashionFun
• •Discover Your Sparkle ✨ At Board and Batten Boutique, we believe style is personal. Explore our handpicked collection of on-trend clothing, unique accessories, and charming gifts – all chosen to inspire joy and confidence, without breaking the bank. Come say hi in historic Downtown Lakeville or shop our new arrivals online! #StyleInspiration #AffordableChic #BoardAndBattenBoutique
• •More Than Just a Boutique ❤️ At Board and Batten, we're passionate about bringing you items you'll love and making a little difference along the way. A portion of every purchase this month supports [mention a local charity or initiative, if applicable], because kindness is always in style. Thank you for being part of our amazing community! #GiveBack #CommunityFirst #BNBCares #ShopWithPurpose
• •Meet your new go-to! This [Item Name] isn't just a piece of clothing; it's a feeling. Effortlessly chic, incredibly comfortable, and designed to let your unique personality shine through. Dress it up for a special occasion or keep it casual for everyday adventures. We love it because it’s as versatile and wonderful as you are! #UniqueFinds #EffortlessStyle #BNBMustHave #FeelGoodFashion