Brand Tone

Mystical, Artistic, Sophisticated, Passionate, Educational, and Trustworthy.

Brand Values

• •Artisanship
• •Cultural Appreciation
• •Individuality and Empowerment
• •Quality
• •Accessibility

Best Practices

• •Always Weave in the Story: Every piece of copy, from a social media caption to a product description, should connect back to the brand's core themes of history, symbolism, and artistry.
• •Use Evocative and Sensory Language: Words like "mystical," "ancient," "sacred," "talisman," and "heirloom" should be used to create a sense of wonder and value.
• •Maintain a Sophisticated and Respectful Tone: When referencing cultural symbols and histories, do so with reverence and accuracy. This builds authenticity and trust.
• •Highlight the Craftsmanship: Consistently use terms like "handmade," "artisanal," "meticulously crafted," and "intentional design" to reinforce the value of the products.
• •Focus on Empowerment and Individuality: Frame the jewelry not just as an accessory, but as a tool for self-expression and empowerment. Speak to the wearer's desire for unique and meaningful adornments.

Social Perception

The public perception of BOA PALACE is that of a high-end, niche jewelry brand with a unique and compelling story. Customers are drawn to its artistic and symbolic depth, as well as the product quality. The brand is perceived as offering not just jewelry, but a piece of art with a story to tell.

Copy Examples

• •Adorn yourself with the power of a goddess. Our Isis Earrings are not just jewelry; they are a symbol of magic and wisdom, handcrafted to be your personal talisman. #BoadPalace #GoddessIsis #FineJewelry #Handmade
• •Jewelry that tells a story. At BOA PALACE, we transform ancient symbols into modern treasures. Discover our collection of handmade pieces, each with a history of its own. #ArtisanJewelry #SymbolicJewelry #TimelessDesign
• •Introducing the 'Sacred Geometry' Collection. Inspired by the intricate patterns of Middle Eastern architecture, these pieces are a testament to timeless artistry. Explore the new collection and find your modern heirloom. #NewArrivals #SacredGeometry #BOAPALACE
• •As a valued member of the BOA PALACE family, we wanted you to be the first to know about our latest creations. Each piece in our new collection is imbued with the spirit of the Orient, waiting to become a part of your story. #HandcraftedWithCare #FineJewelry #Exclusive
• •Embrace the symbol of transformation and rebirth. Our Serpent Choker, meticulously crafted and detailed, is a powerful statement piece designed to empower and inspire. Let it be a reminder of your own resilience and strength. #SnakeJewelry #Empowerment #BOAPALACE