Brand Tone

aspirational, cultured, and sophisticated; communicates with a voice of quiet confidence, emphasizing elegance, heritage, and meticulous craftsmanship.

Brand Values

• •Heritage & Cultural Pride
• •Craftsmanship & Quality
• •Timeless Elegance
• •Empowerment & Meaning

Best Practices

• •Lead with the 'Why': Always connect the product back to its cultural significance. Start with the meaning of the symbol or the inspiration behind the design before detailing the physical features of the bag.
• •Use a Sophisticated & Evocative Vocabulary: Employ words like "heritage," "legacy," "timeless," "craftsmanship," "symbolism," and "elegance" to maintain the aspirational tone. Avoid slang or overly casual language.
• •Educate, Don't Just Sell: Use captions and product descriptions as opportunities to teach your audience about the Adinkra symbols. This builds brand authority and a deeper customer connection.
• •Maintain Visual & Textual Harmony: Ensure the tone of the copy always matches the high-end, minimalist aesthetic of the visuals. A beautiful, clean photo should be paired with equally clean and thoughtful text.
• •Create a 'Glossary of Symbols': Have a dedicated page or highlight on social media that explains the different Adinkra symbols used. Refer back to this in posts to encourage exploration and reinforce the brand's core values. This ensures consistency and provides a valuable resource for the customer.

Social Perception

Public perception is overwhelmingly positive. Customers and followers perceive boadicollection as a high-end, unique, and meaningful brand. There is strong appreciation for the fusion of modern luxury with African heritage, praised for beautiful design, quality, and unique storytelling. Consumers view their purchase as an investment in a piece of art with a significant narrative, appealing to discerning individuals who value quality, unique design, and strong brand stories.

Copy Examples

• •Elegance is an attitude. Strength and humility are its foundation. Our Adinkra Mini, bearing the Dwennimmen symbol of the ram's horns, is more than an accessory—it's a reminder of the quiet power you carry. Designed for the woman who leads with grace. #BoadiCollection #TimelessHeritage
• •Meticulously designed in the UK and crafted for a lifetime of journeys, the Adinkra Tote is a tribute to meaningful luxury. Its clean lines and spacious interior are complemented by the embossed 'Nkyinkyim' symbol, celebrating the twists and turns of life's journey with resilience and adaptability. Carry not just your essentials, but a story of heritage.
• •A Story of Craftsmanship in Every Stitch. Discover the details that define us. From the ethically sourced leather to the sacred Adinkra symbols that give each piece its soul, a Boadi handbag is an heirloom in the making. Explore our latest collection and find the symbol that speaks to you.
• •Sending a piece of our heritage to its new home. Each bag carries a story. This one is 'Gye Nyame', a symbol of the supremacy of God. We can't wait for you to carry it on your journey. ✨ #LuxuryUnboxing #GhanaianHeritage #Boadi
• •Tired of trends? Invest in a timeless story. boadicollection unites minimalist British design with the profound wisdom of Ghanaian Adinkra symbols. This is not just a handbag. It is a conversation piece, a symbol of your strength, and a legacy of craftsmanship. Shop the collection.