Brand Tone

Fun & Expressive, Energetic & Enthusiastic, Community-Oriented, Confident & Bold, Nostalgic

Brand Values

• •Individuality & Self-Expression
• •Fun & Enjoyment in Running
• •Quality & Durability
• •American Made
• •Heritage & Passion
• •Customer Connection

Best Practices

• •Embrace Energetic Language: Use active verbs, enthusiastic adjectives ("awesome," "vibrant," "bold"), and exclamations where appropriate to convey energy and fun.
• •Highlight Individuality: Frame products as tools for self-expression. Use phrases that encourage customers to be unique and stand out from the crowd.
• •Incorporate the "Fun" Factor: Connect running with joy, being the "life of the party," and enjoying the experience, not just enduring it.
• •Weave in Core Values Subtly: Mention "Made in USA," "family-owned," or the "lifetime warranty" naturally within product descriptions or brand stories to reinforce trust and quality without being overly formal.
• •Stay Authentic and Relatable: Keep the tone approachable and community-focused. Avoid overly technical jargon unless explaining a specific performance benefit, and always tie it back to the runner's experience and enjoyment.

Social Perception

Positive for Design & Uniqueness, Seen as Good Value, Appreciated for "Made in USA", Known for Specific Fit, Generally Viewed as a Fun, Reliable Brand

Copy Examples

• •Stop Blending In. Start Standing Out. Body: Your run is an expression of you. Shouldn't your gear be too? Unleash your inner legend with BOA. #BeBoldRunBOA
• •Warning: May Cause Spontaneous High-Fives. Body: Our crazy awesome colors and patterns aren't just for show – they're conversation starters. Gear up with BOA and make every run the life of the party. #BOARunningFun
• •Made in the USA. Built to Last. Designed to Wow. Body: We pour our passion into every stitch, right here on American soil. Experience the BOA difference – quality you can feel, style you can't ignore. Lifetime warranty included. #AmericanMadeRunsWild
• •Flashback to Fun. Forward to Performance. Body: We're bringing back the vibrant energy of classic running style, engineered for today's performance. Run bold, run free, run BOA. #RetroRunRevolution
• •Your Miles. Your Style. Body: Don't just chase PRs, chase joy. Our gear is crafted to let your personality shine as bright as your ambition. Join the BOA family and run your way. #ExpressYourRun