Brand Tone

Reliable and Professional, Direct and Informative, Modern and Stylish, Customer-centric and Approachable

Brand Values

• •Durability and Quality
• •Functionality and Practicality
• •Comfort and Freedom of Movement
• •Value for Money
• •Innovation
• •Style in Work

Best Practices

• •Be Authentic and Customer-Focused: Use genuine customer experiences (with permission) and testimonials.
• •Use phrases like "all-day comfort," "freedom of movement," "work without restriction."
• •Use "styleyourjob" strategically to convey that functionality and a modern look can coexist.
• •Maintain a Reliable and Professional tone by focusing on product quality and performance.
• •Keep communication Direct and Informative, highlighting key features and benefits.

Social Perception

Positive, Reliable Provider, Good for Women's Workwear, Addresses Minor Concerns Promptly

Copy Examples

• •Invest in quality, invest in StrongAnt.
• •StrongAnt: Engineered for your comfort and peak performance.
• •Check out the [Product Name] today!
• •Experience all-day comfort with our innovative workwear.
• •StyleYourJob with StrongAnt: Where functionality meets modern aesthetics.