Brand Tone

Authentic, Traditional, Community-Oriented, Friendly, Expert, Passionate, Proud, All-American, Helpful, and Informative

Brand Values

• •Quality & Performance
• •Heritage & Tradition
• •Customer Satisfaction & Service
• •Community & Passion for Fishing
• •Innovation (Rooted in Tradition)
• •Integrity & Down-to-Earth Approach

Best Practices

• •Embrace the Heritage: Weave in the company's long history (since 1947) and family-owned aspect to build trust and authenticity. Mentioning the unique "brooms and mops" origin can be a memorable detail.
• •Speak the Angler's Language: Use terminology and phrasing that resonates with fishing enthusiasts (e.g., "slabs," "thump," "light bite," "spider rigging"). This shows expertise and connection to the community.
• •Highlight Community and Shared Passion: Encourage user-generated content, feature customer stories/catches, and use inclusive language ("your fishing family," "we're all anglers"). This reinforces the friendly, community-oriented aspect.
• •Focus on Quality and American Made: Consistently mention the commitment to high-quality materials, performance, and American manufacturing where applicable. This appeals to pride and assurance of durability.
• •Maintain a Helpful, Confident, and Approachable Voice: Offer tips, explain product benefits clearly, and ensure the tone is knowledgeable without being arrogant. Emphasize customer support and the desire to help anglers succeed.

Social Perception

Trusted, Respected, Go-To for Crappie Fishing, Good Value, Supportive of the Fishing Community, Reliable Customer Service, and Durable (with some exceptions)

Copy Examples

• •Headline: 70+ Years of Landin' Slabs. Still Built by Anglers, For Anglers. Body: Since 1947, B'n'M has been outfitting folks who'd rather be fishing. From our first bamboo poles to today's advanced graphite, one thing hasn't changed: our commitment to helping you feel that thump. Grab a B'n'M – an American tradition. Call to Action: Find Your Next Pole
• •Headline: Your PB is Our Passion. Body: At B'n'M, we're more than just pole makers; we're part of your fishing family. We craft every rod with the sensitivity to detect the lightest bite and the backbone to haul in a trophy. Share your catch with #BnMFishing – we're cheering you on! Call to Action: Shop Pro-Approved Gear
• •Headline: Feel the Difference. Fish the Legend. Body: What started with brooms and mops quickly turned into a passion for the perfect crappie pole. Three generations later, B'n'M is still dedicated to quality, innovation, and that unmistakable B'n'M feel. Experience the pole that defines crappie fishing. Call to Action: Discover the B'n'M Heritage
• •Headline: From Our Family to Yours: Poles Built to Last, Memories Made to Keep. Body: We've been a family-owned American company since day one, pouring our hearts into crafting poles that stand up to the fight and help you make memories on the water. Quality gear, fair prices, and a lifetime of fishing ahead. Call to Action: Explore Our Collections
• •Headline: Engineered by Experts, Loved by Anglers. Body: We listen to what anglers need. That’s why B'n'M poles are packed with features born from decades on the water – from sensitive tips to balanced designs. Get the gear designed to help you catch more fish, period. Call to Action: See What's New