Brand Tone

Approachable and Customer-Focused, Dynamic and Modern, Promotional and Value-Oriented, Enthusiastic and Celebratory

Brand Values

• •Customer Centricity
• •Accessibility and Affordability
• •Innovation and Trendiness
• •Growth and Leadership
• •Quality and Trust
• •Societal Impact

Best Practices

• •Understand Your Audience: Tailor language and messaging to resonate with the target demographic in Andhra Pradesh and Telangana, acknowledging their tech-savviness and desire for value.
• •Highlight Key Values Consistently: Ensure copy always reflects core values like customer-centricity, affordability, innovation, and trust. For instance, regularly use phrases that emphasize "latest technology," "best prices," "expert advice," and "trusted by millions."
• •Maintain an Approachable and Friendly Voice: Use clear, simple language. Avoid overly technical jargon unless explained. Employ a welcoming and helpful tone across all communications, from social media posts to in-store signage.
• •Emphasize "Newness" and Excitement: Align with the "BNew" name and their tagline "Kotthaga Mee Laage" by consistently using words and phrases that evoke excitement, freshness, and the latest trends (e.g., "all-new," "latest launch," "discover," "experience the future").
• •Create and Adhere to Brand Guidelines: Develop a simple style guide that outlines the brand's tone of voice, preferred terminology, and a "do's and don'ts" list for copy across all platforms (website, social media, advertisements). This ensures consistency regardless of who is writing the content.

Social Perception

Growing and Reputable Retailer, Provider of Latest Technology, Community Presence, Customer Service Focus, Associated with Value

Copy Examples

• •Headline: Your Next Tech Upgrade is Here! ✨ Explore the Latest Smartphones & Gadgets at BNew Mobiles. Body: Step into the future with BNew Mobiles! From a wide range of the newest smartphones to powerful laptops and stunning smart TVs, we've got everything you need to stay connected and entertained. Visit us today and let our friendly experts help you find the perfect tech at a price you'll love. #BNewTech #LatestGadgets #AffordableTech
• •Headline: Don't Miss Out! Unbeatable Offers on Top Mobile Brands at BNew Mobiles! 💸 Body: Why wait? Get your dream phone today with BNew Mobiles' incredible deals and EMI options. We bring you the best prices on the latest models from all your favorite brands. Swing by your nearest store or shop online – your new device is just a click away! #BNewDeals #MobileOffers #ValueForMoney
• •Headline: Experience Technology Like Never Before. BNew Mobiles – Kotthaga Mee Laage! (It's brand new, just like you!) 🚀 Body: At BNew Mobiles, we believe everyone deserves the latest technology. We're constantly updating our collection to bring you cutting-edge gadgets that fit your lifestyle and budget. Discover a new age experience with us! #BNewInnovation #TechSavvy #JustLikeYou
• •Headline: Your Friendly Tech Experts are Here to Help! 😊 Get Personalized Advice at BNew Mobiles. Body: Confused about which phone to choose? Our knowledgeable team at BNew Mobiles is here to guide you. We listen to your needs and help you find the tech that’s a perfect match. Experience a hassle-free shopping journey with us! #CustomerFirst #BNewSupport #TechExperts
• •Headline: Celebrate With Us! 🎉 BNew Mobiles is Growing, Bringing Tech Closer to You! Body: We're thrilled to announce the grand opening of another BNew Mobiles store! Bringing you the latest in mobile technology, unbeatable offers, and our signature customer service, now even closer to home. Come join the celebration! #BNewGrowth #NewStore #CommunityLove