Brand Tone

Informative, engaging, and slightly humorous, with a focus on health and wellness.

Brand Values

• •Health
• •Wellness
• •Comfort
• •Innovation
• •Digestive Health

Best Practices

• •Maintain a focus on health and wellness benefits, particularly related to digestive health and bathroom habits.
• •Use clear, concise language that is easy to understand, avoiding technical jargon.
• •Incorporate humor and trending sounds where appropriate to increase engagement, especially on TikTok.
• •Showcase the product in action through short, visually appealing videos.
• •Address common concerns and provide solutions related to bathroom health.

Social Perception

A helpful and innovative brand that addresses a common but often undiscussed concern: bathroom health and comfort.

Copy Examples

• •"Si te preocupas por tu salud a la hora de ir al baño, Naturgo es tu solución."
• •Tired of uncomfortable bathroom experiences? Naturgo is here to help!
• •Unlock better digestive health with Naturgo. Your body will thank you!
• •Making bathroom time healthier and happier, one stool at a time. That's the Naturgo promise.
• •Naturgo: Because everyone deserves a comfortable and healthy bathroom experience.