Brand Tone

Sophisticated, warm, and aspirational. It is welcoming, personal, professional, and refined. The language is evocative and sensory, focusing on the feeling of the experience. It conveys calm, understated elegance, confidence, and quality.

Brand Values

• •Uncompromising Quality
• •Aesthetic and Design Excellence
• •Exceptional Hospitality
• •Serene Comfort
• •Centrality and Access

Best Practices

• •Use Sensory and Evocative Language: Write copy that allows the reader to imagine the experience. Use words that appeal to the senses, such as "sun-drenched loft," "warm wood textures," and "the aroma of freshly brewed coffee."
• •Focus on the "Feeling" over Features: Instead of simply stating "The loft has a kitchen," frame it as an experience: "A fully equipped kitchen for those moments you prefer a quiet, home-cooked meal."
• •Maintain Understated Elegance: Avoid exclamation points, overly casual slang, or loud, sales-y language. The copy should reflect the calm, confident, and sophisticated nature of the brand.
• •Tell a Story of Place: Weave the location into the narrative. Connect the tranquility inside the loft with the vibrant energy of the city outside, positioning Holm as the perfect balance between the two.
• •Champion Quality in Every Word: Use a vocabulary that conveys luxury and attention to detail. Words like "curated," "artisanal," "thoughtfully designed," and "bespoke" reinforce the brand's commitment to a high-end experience.

Social Perception

Perceived as a premium, boutique accommodation that delivers on its promise of luxury and comfort. It's seen as a benchmark for quality, providing a memorable, high-end experience with superior design and outstanding hospitality. The brand is highly respected and trusted.

Copy Examples

• •Holm: A private loft where modern design embraces historic charm. Your serene sanctuary in the heart of Groningen.
• •Slow mornings are a ritual here. We believe a beautiful day begins with a breakfast crafted just for you. #holmgroningen #boutiquebnb #groningen #artisanal
• •Experience Groningen from a place of tranquility and luxury.
• •Find your city escape. In the center of bustling Groningen lies a quiet, light-filled loft designed for rest and inspiration. At Holm, every detail is considered, so you can simply unwind. Book your stay.
• •Welcome to Holm. We hope you find this space to be a peaceful retreat during your time in Groningen. Settle in, relax, and let the city's energy come to you.