Brand Tone

Respectful, Inclusive, Empowering, Confident, Community-Oriented, Warm, Professional, Quality-Focused, Fashionable, Contemporary

Brand Values

• •Modesty
• •Faith (Islam)
• •Quality
• •Originality and Style
• •Customer Satisfaction & Service
• •Community
• •Heritage and Pioneering Spirit
• •Family

Best Practices

• •Anchor in Core Values: Always ensure copy reflects BNAH's core values of modesty, faith, quality, community, and empowerment. Before publishing, ask: "Does this sound like BNAH? Does it uphold what we stand for?"
• •Use Inclusive and Respectful Language: Address the community with warmth and respect (e.g., "BNAH Family," "sisters," "brothers"). Avoid slang or overly casual language that might not align with the brand's established professionalism and respect for tradition. Ensure inclusivity in messaging.
• •Highlight Quality and Craftsmanship: When describing products, go beyond just aesthetics. Mention the quality of fabrics, the care in design, and the timeless nature of the pieces, reinforcing the brand's commitment to providing durable and valuable clothing.
• •Maintain a Tone of Empowerment: Frame product benefits around how they make the wearer feel – confident, beautiful, comfortable, and proud of their identity and modest choices.
• •Develop a Style Guide: Create a simple internal style guide with key phrases, preferred terminology (e.g., "modest fashion" vs. just "fashion"), a list of "do's and don'ts" for tone, and example posts. This ensures consistency across all team members creating content for different platforms. Regularly review and update this guide.

Social Perception

Trusted Authority, High-Quality Provider, Community Pillar, Fashionable and Relevant, Reliable and Customer-Focused, Inclusive

Copy Examples

• •Instagram Post (New Abaya Collection): "Elegance redefined. ✨ Discover our new collection of abayas, thoughtfully designed with premium fabrics and timeless style to honor your grace and modesty. Feel confident, beautiful, and uniquely you. Shop online and in-store. #BNAH #ModestFashion #AbayaLove #IslamicWear #FaithAndFashion"
• •Facebook Ad (General): "For over 25 years, BNAH (Boutique Nour Al Houda) has been your family's trusted home for modest fashion. From everyday essentials to special occasion wear, find quality pieces that celebrate your values and style. Join our community and experience the BNAH difference. #Since1995 #ModestyIsBeautiful #AustralianMuslims #FamilyFashion"
• •Website Banner (Seasonal Collection): "Embrace the season with BNAH. Our latest arrivals blend contemporary design with the modesty you cherish. Quality craftsmanship, empowering styles. Modestly Timeless. #BNAHStyle #NewCollection #ModestClothingAustralia"
• •Email Newsletter Snippet (Community Focus): "Dear BNAH Family, as we embrace [mention current season/event, e.g., the cooler months/Ramadan preparations], we're reminded of the beauty of community and shared values. We're honored to be a part of your journey, providing pieces that bring comfort, confidence, and a touch of elegance to your lives. Explore our curated selections perfect for [season/event]. With warmth, The BNAH Team."
• •TikTok Video Caption (Styling Tip): "Style tip! 💁‍♀️ Our [Product Name, e.g., Jersey Hijab] offers effortless elegance and all-day comfort. Watch how easily it transforms your look while upholding beautiful modesty. How do you style yours? Show us! #BNAHHijab #HijabTutorial #ModestStyleHacks #ConfidentMuslimah #SydneyFashion"