Brand Tone

Passionate and Enthusiastic, Expert and Knowledgeable, Customer-Centric and Service-Oriented, Ambitious and Confident, Direct and Informative

Brand Values

• •Passion for BMX
• •Expertise & Quality
• •Customer Focus
• •Australian Owned
• •Accessibility & Comprehensiveness
• •Efficiency

Best Practices

• •Create a Brand Voice Guide: Document the key elements of the brand's tone (passionate, expert, customer-centric, direct) with examples of do's and don'ts for all writers.
• •Speak the Rider's Language: Use terminology and a style that resonates with the BMX community (e.g., "shred," "dialed," "send it") authentically, without overdoing it. Ensure it aligns with the "expert" but "approachable" tone.
• •Prioritize "We Listen": Frame copy around understanding and solving customer needs. Use phrases that invite questions and dialogue, reinforcing the "customer service" and "we listen" values.
• •Show, Don't Just Tell Expertise: Instead of just claiming to be experts, demonstrate it through detailed product descriptions, informative blog content, and helpful guides.
• •Be Genuinely Enthusiastic: Let the passion for BMX shine through in the language used. Use active voice and positive framing to convey excitement and dedication to the sport and its community.

Social Perception

A dedicated, knowledgeable, and reliable source for BMX products in Australia, run by enthusiasts for enthusiasts, building trust through customer service and expertise.

Copy Examples

• •Homepage Banner: "Fuel Your Ride! From Street to Park, Race to Retro – BMX Store Online is Your Australian Hub for Top Brands & Expert Advice. We're BMXers, We Get It."
• •Product Category (Freestyle Bikes): "Unleash Your Tricks. Hand-picked freestyle BMX bikes built tough for the street, park, and everything in between. Need help choosing? We're here to listen and guide you to the perfect setup."
• •About Us Snippet for Social Media (if they create profiles): "More than just a store, we're Aussie BMXers dedicated to equipping you with the best gear and knowledge. Got questions? We listen! #BMXStoreOnline #AustralianBMX #RideWithUs"
• •Blog Post Intro: "Ever wondered what sets a race BMX apart from a freestyle machine? We're diving deep into the tech, the feel, and finding the perfect ride for your style. Because at BMX Store Online, we're serious about every detail of your ride."
• •Promotional Email Subject: "Gear Up & Go Big! Fresh BMX Stock + Same Day Shipping."