Brand Tone

approachable, creative, and service-oriented

Brand Values

• •Creativity and Personalization
• •Customer Satisfaction
• •Small Business Craftsmanship
• •Efficiency

Best Practices

• •Lead with "You" and "Your": Frame your copy around the customer's needs and ideas. Use phrases like "Your vision, brought to life" or "Create your perfect..." to maintain a customer-centric tone.
• •Emphasize the Handmade/Custom Aspect: Always highlight what makes the products special. Use words like "custom-made," "personalized," "handcrafted," and "one-of-a-kind" to reinforce the brand's core value.
• •Keep it Simple and Enthusiastic: Use clear, direct language with a positive and creative tone. Emojis can be used effectively on social media to add personality and visual appeal.
• •Incorporate a Call to Action (CTA) that Inspires Creativity: Instead of just "Shop Now," use CTAs like "Let's Create Together," "Share Your Idea," or "Design Yours Today" to encourage customer collaboration.
• •Use Hashtags Strategically: On platforms like Instagram and TikTok, combine product-specific hashtags (#customshirt), location-based tags (#mobilealabama), and community tags (#smallbusinesslove) to broaden reach while reinforcing brand identity.

Social Perception

a niche, local-to-regional craft business specializing in personalized goods. The active use of TikTok and Instagram positions them as modern and accessible. While widespread reviews are not available, the engagement on their social posts and their presence on TikTok Shop suggest a functioning customer base. The lack of negative feedback in the search results is a positive indicator, though the overall online footprint is still developing.

Copy Examples

• •Your daily coffee just got a major personality upgrade! We loved bringing this custom glitter-drip tumbler idea to life. What can we create for you next? DM us your vision! #CustomTumbler #GlitterTumbler #BMTcreations #MadeInAlabama
• •Don't just wear a hoodie wear your story. Our ultra-soft custom hoodies are the perfect canvas for your team logo, favorite quote, or unique design. Made with passion and printed to last. Let's create something you'll love to live in.
• •Watch the magic happen! From liquid color to solid art, every piece is a one-of-a-kind creation. What color combo should we do next? Drop your ideas below! #ResinArt #Handmade #ArtProcess #SmallBusiness
• •Mobile, are you ready to get creative? BMT Creations is your local spot for personalized gifts, custom apparel, and unique accessories. From birthdays to team events, we help you make a statement. Shop online and support local! #MobileAL #ShopLocal #CustomGifts
• • An Idea For You: Custom Gifts They ll Never Forget