Brand Tone

Educational & Informative, Empowering & Encouraging, Professional & Expert, Creative & Artistic, Approachable & Collaborative

Brand Values

• •Quality & Professionalism
• •Personalization & Customization
• •Education & Skill Development
• •Creativity & Emotional Connection
• •Accessibility & Support

Best Practices

• •Always Prioritize 'Personalized Guidance' and 'Collaboration': Emphasize working *with* the client/student, understanding their unique needs and vision in all communications.
• •Maintain an 'Empowering and Encouraging' Voice: Use language that inspires confidence and highlights the student's/client's potential for growth and success.
• •Showcase 'Expertise' Through Value: Instead of just stating expertise, demonstrate it by sharing useful tips, insights (like in blog posts), and clear explanations of services and their benefits.
• •Keep the Language 'Creative and Evocative' When Describing Music: Use descriptive adjectives that appeal to emotion and artistry when talking about musical outcomes (e.g., 'emotive,' 'serene,' 'captivating').
• •Be Consistent Across All Platforms: Ensure that the tone used on the website, social media, Fiverr, Udemy, and any other communication channel aligns with the core values of professionalism, creativity, and personalized support.

Social Perception

Perceived as a skilled music composer, producer, and multi-instrumentalist, particularly on piano. Also, positioned as a knowledgeable music tutor offering personalized lessons and courses.

Copy Examples

• •Let's bring your ideas to life!
• •Whether you're a beginner or looking to refine your skills, my personalized online lessons and courses in music theory, composition, and FL Studio will empower you to create confidently.
• •Ideal for relaxation, meditation, or adding a touch of elegance to your videos and social media.
• •With expert guidance and production techniques, your music will shine.
• •Get practical skills, real-time feedback, and the inspiration you need to compose and produce your own music.