Brand Tone

Cool, casual, aspirational, authentic, confident, modern, and community-oriented, blending a premium feel with informal and relatable language.

Brand Values

• •Quality & Purity
• •Authenticity & Realness
• •Community & Connection
• •Local Pride

Best Practices

• •Balance Premium with Casual: Always pair high-quality, professional visuals with relaxed, authentic, and direct language. Avoid corporate jargon or overly technical descriptions.
• •Embrace the "Be Real" Motto: Ensure all copy is honest, straightforward, and confident. If a product is simple, celebrate its simplicity. This builds trust and reinforces the core value of authenticity.
• •Speak to the Community, Not Just the Customer: Use inclusive language ("we," "our crew," "your session"). Frame products as part of a shared experience rather than just a solitary purchase. Ask questions and encourage user-generated content to foster this sense of community.
• •Maintain Local Roots: Continue to sprinkle in Swiss German slang where appropriate, especially when targeting the local market. It Hold on, I need to make sure the JSON is valid. My previous thought process was good, but the output needs to be a single string for a JSON property. The issue might be a literal newline within a string. I must ensure no control characters are in the JSON output, including newlines in string values unless they are escaped. I will check that now. The instruction clearly states:
• •Do not generate any control token (such as and ) at any places. If a user requests multiple JSON, always return a single parseable JSON array. Do not include any extra text outside the JSON string.
• •This implies I need to remove any literal newlines within the string values, or escape them if they are absolutely necessary as part of the content. For this schema, simple strings are expected, so I will remove them.
• •Let's re-evaluate the best practices for potential newlines. The provided text for best practices uses newlines. I need to make sure each best practice is a single string without literal newlines. I'll just copy the text as provided and ensure it's on one line for each item.
• •"Maintain Local Roots: Continue to sprinkle in Swiss German slang where appropriate, especially when targeting the local market. It’s a powerful differentiator that builds a loyal, regional following."
• •"Consistency Across Channels: The tone should be consistent whether it's on an Instagram caption, a website banner, or an email. The voice is the same; only the format changes. The cool, confident, and community-focused friend should come through in every piece of communication."
• •All good. My internal thought process was catching a potential issue related to the format instructions. I'm ready to generate the JSON now.
• •```json { "best_practices": [ "Balance Premium with Casual: Always pair high-quality, professional visuals with relaxed, authentic, and direct language. Avoid corporate jargon or overly technical descriptions.", "Embrace the \"Be Real\" Motto: Ensure all copy is honest, straightforward, and confident. If a product is simple, celebrate its simplicity. This builds trust and reinforces the core value of authenticity.", "Speak to the Community, Not Just the Customer: Use inclusive language (\"we,\" \"our crew,\" \"your session\"). Frame products as part of a shared experience rather than just a solitary purchase. Ask questions and encourage user-generated content to foster this sense of community.", "Maintain Local Roots: Continue to sprinkle in Swiss German slang where appropriate, especially when targeting the local market. It’s a powerful differentiator that builds a loyal, regional following.", "Consistency Across Channels: The tone should be consistent whether it's on an Instagram caption, a website banner, or an email. The voice is the same; only the format changes. The cool, confident, and community-focused friend should come through in every piece of communication." ], "brand_tone": "Cool, casual, aspirational, authentic, confident, modern, and community-oriented, blending a premium feel with informal and relatable language.", "copy_examples": [ "Meet [Strain Name]. All flavour, no fiction. Our latest drop is here to elevate your downtime. Ready to unwind? #BeRealSmokeBME #BMECBD #SwissQuality", "Engineered for a smooth, clean experience. Our classic papers are tasteless, slow-burning, and made without extra chemicals—because your session deserves purity. Simple, clean, perfect. That's the BME way.", "Moments like these. Made for sharing. Our collection is crafted for the good times. Tag your crew. #BMECommunity #SmokeBME", "It's more than a brand, it's a lifestyle. Our classic logo tees and crewnecks are made with premium cotton for ultimate comfort. Simple, stylish, and part of the crew. Shop the collection and represent. #BMEWear", "Vo üs, für di. Quality you can trust, from a brand that gets it. Find us online or at your local shop. Link in bio. #SmokeBME #SwissMade" ], "social_perception": "A premium, lifestyle-oriented cannabis accessories and CBD brand for the modern smoker, perceived as trustworthy, legitimate, aspirational yet accessible.", "values": [ "Quality & Purity", "Authenticity & Realness", "Community & Connection", "Local Pride" ] } ``````json{
• •best_practices":[
• •"Balance Premium with Casual: Always pair high-quality, professional visuals with relaxed, authentic, and direct language. Avoid corporate jargon or overly technical descriptions.",
• •"Embrace the \"Be Real\" Motto: Ensure all copy is honest, straightforward, and confident. If a product is simple, celebrate its simplicity. This builds trust and reinforces the core value of authenticity.",
• •"Speak to the Community, Not Just the Customer: Use inclusive language (\"we,\" \"our crew,\" \"your session\"). Frame products as part of a shared experience rather than just a solitary purchase. Ask questions and encourage user-generated content to foster this sense of community.",
• •"Maintain Local Roots: Continue to sprinkle in Swiss German slang where appropriate, especially when targeting the local market. It’s a powerful differentiator that builds a loyal, regional following.",
• •"Consistency Across Channels: The tone should be consistent whether it's on an Instagram caption, a website banner, or an email. The voice is the same; only the format changes. The cool, confident, and community-focused friend should come through in every piece of communication."
• •],
• •brand_tone":"Cool, casual, aspirational, authentic, confident, modern, and community-oriented, blending a premium feel with informal and relatable language.",
• •copy_examples":[
• •"Meet [Strain Name]. All flavour, no fiction. Our latest drop is here to elevate your downtime. Ready to unwind? #BeRealSmokeBME #BMECBD #SwissQuality",
• •"Engineered for a smooth, clean experience. Our classic papers are tasteless, slow-burning, and made without extra chemicals—because your session deserves purity. Simple, clean, perfect. That's the BME way.",
• •"Moments like these. Made for sharing. Our collection is crafted for the good times. Tag your crew. #BMECommunity #SmokeBME",
• •"It's more than a brand, it's a lifestyle. Our classic logo tees and crewnecks are made with premium cotton for ultimate comfort. Simple, stylish, and part of the crew. Shop the collection and represent. #BMEWear",
• •"Vo üs, für di. Quality you can trust, from a brand that gets it. Find us online or at your local shop. Link in bio. #SmokeBME #SwissMade"
• •],
• •social_perception":"A premium, lifestyle-oriented cannabis accessories and CBD brand for the modern smoker, perceived as trustworthy, legitimate, aspirational yet accessible.",
• •values":[
• •"Quality & Purity",
• •"Authenticity & Realness",
• •"Community & Connection",
• •"Local Pride"
• •]}

Social Perception

A premium, lifestyle-oriented cannabis accessories and CBD brand for the modern smoker, perceived as trustworthy, legitimate, aspirational yet accessible.

Copy Examples

• •Meet [Strain Name]. All flavour, no fiction. Our latest drop is here to elevate your downtime. Ready to unwind? #BeRealSmokeBME #BMECBD #SwissQuality
• •Engineered for a smooth, clean experience. Our classic papers are tasteless, slow-burning, and made without extra chemicals—because your session deserves purity. Simple, clean, perfect. That's the BME way.
• •Moments like these. Made for sharing. Our collection is crafted for the good times. Tag your crew. #BMECommunity #SmokeBME
• •It's more than a brand, it's a lifestyle. Our classic logo tees and crewnecks are made with premium cotton for ultimate comfort. Simple, stylish, and part of the crew. Shop the collection and represent. #BMEWear
• •Vo üs, für di. Quality you can trust, from a brand that gets it. Find us online or at your local shop. Link in bio. #SmokeBME #SwissMade