Brand Tone

Humorous, quirky, nostalgic, and colorfully dark with a casual and approachable tone, often tongue-in-cheek.

Brand Values

• •Originality and Creativity
• •Humor and Fun
• •Nostalgia
• •Small Business Authenticity
• •Quality and Customer Service

Best Practices

• •Lead with Humor and Personality: Always inject the brand's signature wit into the copy. Start with a funny observation or a relatable, quirky thought. The "cherubic Tony Soprano" line from the 'About Us' page is a perfect example of this.
• •Use "Nostalgia Triggers": Regularly reference '90s and early 2000s pop culture (video games, cartoons, movies) to build an immediate connection with the target audience. This creates an inside joke that fosters community.
• •Embrace "Colorfully Dark" Language: Use descriptive words that blend the cheerful and the macabre. Pair words like "goofy," "colorful," and "wacky" with "spooky," "dark," and "sarcastic" to consistently reinforce the brand's unique niche.
• •Tell the Story: Remind customers that the brand is a two-person, passion-driven business. Mentioning the "husband and wife team" or the artist's personal inspirations makes the brand more authentic and trustworthy.
• •Keep it Casual and Direct: Write like you're talking to a friend. Use informal language, ask questions, and be direct with calls to action ("Snag yours," "Check it out," "Link in bio"). This approach complements the personal, non-corporate feel of the brand.

Social Perception

Highly positive; perceived as a reliable small business offering high-quality, unique, and amusing products with a distinct 'spooky' and humorous style, appealing to those who appreciate dark humor, irony, and pop culture references. Customers frequently praise product quality and originality.

Copy Examples

• •Remember when your only worry was which cartoon to watch on Saturday morning? We're bringing that vibe back, but with a slightly spookier twist. Our new 'Cereal Killer' sticker is fresh off the press and ready to adorn your laptop, water bottle, or secret lair. All original, all weird. Link in bio to snag yours!
• •Give your local ghouls the support they deserve. This sticker is for those who appreciate the peace and quiet of a historic cemetery and have a flair for the macabre. Made from durable, weatherproof vinyl, it's perfect for your car, Kindle, or coffin. It's a little dark, a little funny, and a guaranteed conversation starter.
• •Art for people who are a little weird (it's us, we're people). If your humor is a bit dark and your love for cats is endless, you've found your people. ✨ We make goofy, spooky, and colorful stuff for your inner '90s kid. #smallbusiness #digitalart #spookystuff #catlover #90skid
• •Subject: 🔥 Fresh Weirdness & Weekend Market News! Snippet: Hey Spooky Friend, We've been locked in the studio cooking up some new designs that are equal parts wacky and wonderful. Check out the latest additions to our collection of questionable life choices (in sticker form, of course). Plus, find out where to see us in person this weekend!
• •Your laptop looks boring. Let's fix that. BMcCormick Art creates original, colorfully dark, and sarcastic merchandise inspired by pop culture, cats, and all things spooky. From stickers to tees, we make the weird stuff you didn't know you needed. Shop our collection of high-quality, humorous goods and support a small, family-run business!