Brand Tone

Confident & Empowered, Bold & Playful, Sensual & Feminine, Aspirational & Trendy, Direct & Minimalist

Brand Values

• •Empowerment: Focused on making women feel confident and comfortable.
• •Nostalgia (80s Inspired): Drawing heavily from the bold aesthetics of the 1980s.
• •Quality: Pride in the craftsmanship and materials of their swimwear.
• •Sustainability (Eco-Friendly Materials): Commitment to using recycled and regenerated fabrics like Econyl and Repreve.
• •Boldness & Individuality: Encouraging wearers to stand out and express themselves.

Best Practices

• •Embrace the 80s Lexicon (Subtly): Use words and phrases that evoke the energy and confidence of the 80s without sounding dated. Think "bold," "electric," "iconic," "statement."
• •Focus on Empowerment: Language should make the reader feel confident, daring, and comfortable in their own skin. Use active voice and empowering verbs.
• •Keep it Playful and Cheeky (Where Appropriate): Reflect the designs' nature with a slightly irreverent and fun tone, especially in social media captions and shorter ad copy.
• •Highlight Sensuality with Sophistication: Talk about flattering cuts and accentuating features in a way that is alluring but not crude. Emphasize the beauty and confidence of the female form.
• •Be Direct and Concise: Reflect the "Less is more" philosophy in the copy. Get to the point while maintaining a strong, evocative voice. Avoid overly elaborate or fussy language.

Social Perception

Customers generally appreciate the unique, high-quality, and flattering designs. The 80s retro style is a key draw. The use of eco-friendly materials is often viewed positively. Many see it as a trendy and desirable brand, often discovered through social media and influencers.

Copy Examples

• •Headline: Throwback Vibe. Modern Bombshell. Body: Relive the best of the 80s with cuts that celebrate you. BĀMBA brings the bold, the cheeky, and the unforgettable. Less is definitely more. Call to Action: Shop The Retro Edit
• •Headline: Dare to Bare (a little more). Body: Our signature high-rise and cheeky designs aren't just swimwear; they're a statement. Made to empower, designed to turn heads. Call to Action: Find Your Fit
• •Headline: Sun-Kissed Skin & Salty Hair. The Only Accessories You Need. Body: Well, almost. Our latest collection brings the heat with electric colours and second-skin fits. Get ready for your endless summer. Call to Action: Discover New Arrivals
• •Headline: For the Woman Who Knows What She Wants. Body: BĀMBA is more than just a bikini. It’s confidence woven into every stitch. Accentuate your assets, own your power. Call to Action: Explore the Collection
• •Headline: Minimalist Design. Maximum Impact. Body: Inspired by the iconic 80s, tailored for today’s unapologetic woman. Our eco-conscious fabrics mean you can look good while doing good. Call to Action: Shop Sustainable Styles