Brand Tone

Professional, Technical, and Supportive.

Brand Values

• •Innovation and Technology
• •Precision and Quality
• •Education and Empowerment
• •Accessibility
• •Collaboration

Best Practices

• •Always Lead with the "Why": Start with the benefit to the dental practice (e.g., "Increase efficiency," "Elevate patient care," "Gain full control") before diving into the technical specifications. The tone is supportive first, technical second.
• •Speak Peer-to-Peer: Address your audience (dentists, lab technicians) as knowledgeable colleagues. Use correct technical terminology without over-explaining the basics, which shows respect for their expertise.
• •Translate Features into Benefits: Don't just list product features like "high accuracy." Connect it to a tangible clinical outcome: "High-accuracy scanning means fewer remakes and perfectly fitting restorations every time."
• •Emphasize Partnership and Support in Every Communication: Whether it's a social post or a product description, weave in the value of your support. Phrases like "with our expert team behind you" or "lifetime support" reinforce the brand's core value of empowerment.
• •Maintain a Clean, Clinical Visual Identity: The professional and precise tone should be mirrored in the visuals. Use high-resolution images, clean graphics, and a consistent color palette across all platforms to build a cohesive and trustworthy brand identity.

Social Perception

Perceived as an expert source, a value-added partner, and reliable and credible, especially due to its alignment with SHINING 3D.

Copy Examples

• •Precision in Practice. Unlock the full potential of your dental clinic with our complete digital workflow solutions. We don't just sell scanners—we build partnerships.
• •Stop outsourcing your success. Bring your lab work in-house with the AccuFab-L4D 3D printer. Faster turnarounds, lower costs, and complete control. Learn how BM3D.us provides the training and support to make it simple.
• •From precise impression to perfect model in minutes. The Aoralscan 3 captures every detail, enabling you to deliver the highest standard of care. Elevate your patient experience with technology you can trust. #DigitalDentistry #IntraoralScanner #DentalTech #BM3D
• •Technology is only as powerful as the team behind it. At BM3D, our mission is to empower every dental professional with the knowledge to thrive in the digital era. Our comprehensive training is included—your success is our benchmark.
• •Is your practice ready for the digital revolution?