Brand Tone

Enthusiastic and Approachable

Brand Values

• •Authenticity
• •Community Focus
• •Customer Appreciation
• •Reliability

Best Practices

• •Embrace Emojis: Use emojis strategically to add personality and emotion. Stars (✨), hearts (💖), and rockets (🚀) align well with the enthusiastic tone.
• •Speak Like a Fan: Incorporate community-specific language (e.g., "bias," "comeback," "unboxing") naturally in your copy. This shows you are an authentic part of the culture.
• •Prioritize Excitement: Use exclamation points and energetic language, especially for announcements like new arrivals and restocks, to mirror the fans' excitement.
• •Maintain a Positive and Friendly Tone: Even in customer service, keep the language approachable and friendly. Start messages with a warm greeting ("Hey there!") and end with a positive sign-off.
• •Show, Don't Just Tell: Instead of just saying you appreciate customers, show it. Highlight the inclusion of freebies in your marketing content (like TikToks and Instagram stories) to reinforce the value of shopping with your store.

Social Perception

Overwhelmingly Positive: Trustworthy Retailer, Excellent Service, Generous and Fan-Focused

Copy Examples

• •✨ IT'S HERE! ✨ Get ready to scream, because [Group Name]'s new album "[Album Name]" has officially landed at the store! 💖 We're obsessed and know you will be too. Grab your copy before it's gone! Link in bio to shop now. 🚀 #KPop #NewMusic #AlbumDrop #[GroupName]
• •BLXCKOUT SALE! ⚫ 15% OFF EVERYTHING! Your shelf is looking a little empty. Let's fix that. Stock up on your favorite albums, light sticks, and more. No code needed!
• •Text on screen: Packing [Customer Name]'s order! They got the new [Album Name] album... Text on screen: You know we can't send it without some amazing freebies! Caption: Our favorite part of the day! 🥰 Hope you love your order, [Customer Name]! Who’s next? #kpopstore #packingorders #kpopfyp #[GroupName]
• •🤫 Psst... The restock you've been waiting for is here.
• •Hey! Thanks so much for reaching out! 😊 The [Album Name] restock is scheduled for next week. We'll be posting an exact time on our story 24 hours before it goes live so you can set an alarm. Let us know if you have any other questions! ✨