Brand Tone

Elegant & Sophisticated, Aspirational & Inspiring, Warm & Welcoming, Helpful & Guiding

Brand Values

• •Beauty & Aesthetics
• •Connection & Making Memories
• •Quality & Craftsmanship
• •Ease & Practicality (without sacrificing style)
• •Empowerment in Hosting

Best Practices

• •Always Emphasize Warm Elegance: Ensure copy balances sophisticated language with a welcoming, approachable feel. Avoid overly formal or cold terminology. Think refined yet relaxed.
• •Focus on the Why Behind the Product: Don't just describe features; highlight the emotional benefit – creating connections, making memories, feeling joy in one's home.
• •Use Storytelling: Incorporate the founder's passion and the idea that each piece contributes to a larger story of home and hospitality. Mention the memories of time spent around the dinner table.
• •Maintain Visual and Textual Harmony: Ensure the copy reflects the clean, modern, and minimalist aesthetic seen in the brand's imagery. Use clear, concise language that isn't cluttered.
• •Speak to Empowerment and Ease: Position Bluum Maison as a partner that helps customers achieve beautiful results effortlessly, boosting their confidence in hosting and styling their homes. Reinforce the idea of impress, not impose.

Social Perception

Positive Customer Experiences, Associated with Quality and Elegance, Trusted for Gifting and Hosting, Good Value & Price/Quality Ratio, Emerging & Curated

Copy Examples

• •Headline: Elevate Your Every Day. Create Your Gathering Story. Body: At Bluum Maison, we believe that beauty and connection go hand-in-hand. Discover our curated collection of tableware and decor, designed to bring effortless elegance to your home and warmth to your gatherings. Because every moment shared is a memory in the making.
• •Product Description (e.g., for a candle holder): The Glow of Togetherness. Our [Product Name] candle holder isn't just an object; it's an invitation. Crafted with a refined eye for timeless design, it casts a warm, welcoming light, transforming any space into a haven for connection. Perfect for quiet evenings or joyful celebrations – let it illuminate your cherished moments.
• •Social Media Post: Hosting made beautiful, and beautifully simple. ✨ We're here to help you set the scene for connection, without the fuss. Our pieces are chosen for their style and their story – ready to become part of yours. What moments are you looking forward to creating? #BluumMaison #EffortlessHosting #HomeDecorLove #TablescapeMagic
• •Email Subject: Impress, Don't Stress: Your Guide to Inspired Gatherings Body Snippet: Dear [Customer Name], Remember those gatherings where everything just *felt* right? At Bluum Maison, we're passionate about recreating that feeling with ease. Our latest arrivals are hand-picked to add that touch of sophisticated charm, helping you focus on what truly matters: the people you're with. [Link to New Arrivals]
• •About Us Snippet: From Wedding Day Dreams to Everyday Elegance. Bluum Maison was born from a love of curating beautiful experiences. Our founder, Stephanie, brought her years of wedding design expertise into the home, believing that the art of hosting is a love language. We're here to provide the pieces that help you speak it fluently, creating spaces that are as inviting as they are stylish.