Brand Tone

Eco-Conscious and Educational, Friendly and Approachable, Simple and Modern, Trustworthy and Transparent

Brand Values

• •Sustainability
• •Simplicity and Convenience
• •Innovation
• •Effectiveness
• •Community and Social Responsibility

Best Practices

• •Lead with the Dual Benefit: Always connect the product's convenience (lightweight, no mess) with its core value of sustainability (plastic-free, biodegradable). This combination is the brand's unique selling proposition.
• •Be an Encouraging Educator, Not a Preacher: Share facts about plastic waste and CO2 emissions in an informative, empowering way. Frame the switch to bluu as an easy, positive step rather than a guilt-driven obligation.
• •Use Clean Visuals and Simple Language: The design and copy should mirror the product itself—uncluttered, efficient, and modern. Avoid jargon and complex language. Let the simplicity speak for itself.
• •Foster a Community of Changemakers: Use social media to highlight customer stories and user-generated content. Make your audience the heroes of the brand story, celebrating their collective impact on the environment.
• •Maintain Transparency: Be open about what goes into the products and the mission behind the company. This honesty builds long-term trust and loyalty, reinforcing the perception of a brand that is authentic and has a clear conscience.

Social Perception

The public and its customers perceive bluu as a "smart" choice. It's seen as an intelligent, modern, and responsible brand that successfully combines convenience with a clean conscience. Customers feel they are part of a positive movement, making a small change in their daily routine that contributes to a larger environmental benefit. The brand is viewed as a high-quality, reliable, and innovative Swiss startup. Its rapid growth and positive media coverage have solidified its reputation as a market disruptor and a leader in the eco-friendly household goods space.

Copy Examples

• •Headline: Heavy on clean, light on the planet. Body: Tired of lugging heavy plastic laundry jugs? Each bluu strip packs a powerful, plant-based clean into just 3 grams. Save space, ditch the plastic, and get a brilliant wash every time. Join the laundry revolution. #bluuwash #EcoFriendly #PlasticFree
• •The future of laundry is here. Simple, sustainable, and delivered to your door. Get a powerful clean with zero plastic waste. Try bluu today.
• •On-screen text: Upgrade your laundry game. ✨ Caption: No more mess. No more plastic. Just a perfect wash. #LaundryHacks #SustainableLiving #bluu
• •Subject: A cleaner load and a cleaner planet, just for you.
• •Image of a pristine, beautiful landscape. Text: Let's keep it this way. Our laundry strips are 100% biodegradable and plastic-free. Poll: Are you ready to switch to sustainable washing? [Yes! 🙌] [Tell me more!]