Brand Tone

Empathetic & Supportive, Creative & Passionate, Inspirational & Uplifting, Amusing & Joyful, Personal & Approachable

Brand Values

• •Kindness and Positivity
• •Self-Expression and Individuality
• •Awareness and Advocacy
• •Handmade Quality and Uniqueness
• •Connection and Support
• •Craftsmanship and Organization

Best Practices

• •Lead with Empathy and Heart: Always remember the "why" behind BluSparkle – spreading kindness, support, and positive energy. Let this shine through in product descriptions, social media posts, and customer interactions.
• •Embrace Storytelling: Share the inspiration behind products, especially those related to awareness or personal sentiments. Treasure's personal journey is a powerful part of the brand.
• •Use Uplifting and Positive Language: Incorporate words like "sparkle," "joy," "inspire," "comfort," "create," and "cherish." Even when addressing serious topics like grief, focus on hope and remembrance.
• •Maintain an Approachable and Personal Voice: Write as if you're talking to a friend. Encourage interaction and customization, reinforcing that Treasure is available to help create something special.
• •Be Authentic and Genuine: The brand's strength lies in its personal mission. Avoid overly corporate or generic language. Let the passion for crafting, creativity, and making a positive impact be evident in every piece of content.

Social Perception

BluSparkle likely appeals to individuals seeking unique, personalized gifts, items with positive or humorous messages, and products that support specific causes. Customers are likely to perceive the brand as heartfelt and mission-driven, given the personal story and emphasis on awareness. The underlying theme is "sparkle" – whether through humor, inspiration, or remembrance.

Copy Examples

• •Keep their love close, always. Our Pocket Hugs from Heaven are a gentle reminder that they're still with you, offering a little sparkle of comfort when you need it most. Handmade with care and customizable to hold a precious memory.
• •Unleash your creativity, not the clutter! Our [Specific Craft Box Name, e.g., Embossing Box] is designed by a crafter, for crafters. Keep your treasures organized and your sparkle shining bright.
• •Wear your sparkle on your sleeve! Our '[Quote on Shirt, e.g., You Can't Handle All This Sparkle]' tee is more than just a shirt – it's a mood, a statement, a reminder to shine. Spread a little joy and positive energy wherever you go.
• •Share their story, spark a conversation, spread hope. Our Personalized Suicide Awareness Ribbons are a way to remember loved ones and advocate for a cause that touches so many. Let's make a difference, together.
• •At BluSparkle, we believe in the power of a little sparkle to brighten your day. From handcrafted treasures that tell your story to fun finds that make you smile, each piece is made with passion and a sprinkle of positivity. Discover something that makes your heart sparkle.